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Sof-A-Logue Customer Segment

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Please see the attachment for the company/product analysis

Surf the following 2 Web sites to find out more about today's customer and using marketing research to develop customer profiles:

http://blog.nielsen.com/nielsenwire/category/featured-insights
http://www.mymarketprofile.com/ - Click Browse Research - About Market Research on the lower-left menu
Customer relationship management is about managing current and prospective customers for strong and long customer relationships.

Using information from the 2 Web sites and articles from the library's full-text databases, create a customer profile brief:

Develop a demographic profile of the potential customer segment.

List at least two demographic tools you can use to help develop the demographic profile.

Define the psychographic profile of your customer.

Please site any outside references used.

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Solution Summary

This solution discusses the customer profiles, customer segments and market segments for the new Sof-A-Logue products in 418 words.

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Step 1:

Customer profile brief for Coupon-a-logue is age between 18 and 65 years, gender both male and female, income level middle class and lower-middle class, all races including white, black/African American, American Indian and Alaskan Native, Asian, and some other races, and all ethnicity.

The customer profile for Read-a-logue, is age between 18 and 65 years, gender both male and female, income level middle class, all races including white, black/African American, American Indian and Alaskan Native, Asian, and some other races, and all ethnicity.

The customer profile for Book-logues is age between 18 and 65 years, gender both male and female, income level middle class and upper middle class, all races Book-logues.

The potential customers for each of the products, Coupon-a-logue, ...

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