The objectives include:
? Analyze customer needs, behaviors and trends
? Analyze industry/competitive trends
? Leverage customer feedback
? Understand key drivers of customer value
? Establish long-term customer acquisition and retention objectives
? Perform customer segmentation analysis
? Evaluate customer/segment profitability metrics
Find an example from a current event, a magazine, or an article and apply it to this week's objectives. Please summarize the article in a paragraph or so, then explain how it ties into the objectives and what that situation teaches us about marketing.
The title of the article is "Roche wins marketing approval for smaller Tamiflu capsules in Europe"
The summary of the article:
The Swiss drug maker Roche Holding AG announced that its proposal for making Tamiflu capsules in 30 mg and 45 mg doses received a positive response from the European regulator. Earlier the company had received approval for the smaller capsules from the US Food and Drug Administrator. The advantages of the smaller capsules is that these capsules can be administered to children and have a relatively longer shelf life.
The objectives include:
? Analyze customer needs, behaviors and trends"
The customer needs that have been identified by Roche are:
1. There is a need for ...
This explanation provides you a comprehensive argument relating to Analyzing Customers
Individual Research Case Analysis
This assignment consists of a PowerPoint Presentation (8-14 slides with speaker notes) in which you will analyze a recently published business research study (of your choice) selected from the academic literature. Your comprehensive analysis should be framed against all the steps suggested in the Sekaran (2003) research process and founded on the skills developed in previous assignments of this course.
The specific study you select to analyze for this assignment should have between 15-25 pages in length and contain the basic components of a formal research project (a literature review, statement of the problem, hypothesis or hypotheses, data collected and analyzed to test the stated hypothesis, etc.), preferably of a business related topic. The study can be quantitative, qualitative or mixed. Remember to include the source of the study as one of the citations in your fully APA formatted references section so your instructor can search and review, if necessary.
Information and point form will be much appreciated to help me get started on this. Thank you.View Full Posting Details