Culture, language and Overseas Marketing
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There are several factors that influence the success of a product or service. When we go overseas, these factors become even more significant. Culture and language are two key factors that can make or break a product in a new market. I also appreciate your statement about mannerisms. Actions we take for granted might be considered offensive to someone of a different culture. Explain
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Solution Summary
A short discussion on the role culture and language play in marketing to overseas markets and how use of both can help or hamper sales.
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When marketing to someone else of different backgrounds and culture, it helps to understand that culture or background. Fewer mistakes are made when research is done to discover how best to approach the market. Language and words are very important. The uses of words vary from place to place. One only has to look at the use of the word bum in the ...
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