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    Restaurant Chain Marketing

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    You are the marketing manager for a restaurant chain. You are aware that the aging population in this country has become health conscious. What impact do you think these developments will have on the restaurant industry? How could marketing research help in this situation?

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    Solution Preview

    With the aging population caring about what they eat, it determines which restaurants they tend to visit more often or at all. Thus, this could mean that people tend to go to certain restaurants to eat and not go to others because they are conscious about what they consume. This ...

    Solution Summary

    The aging population and restaurant marketing.