Purchase Solution

Restaurant Chain Marketing

Not what you're looking for?

Ask Custom Question

You are the marketing manager for a restaurant chain. You are aware that the aging population in this country has become health conscious. What impact do you think these developments will have on the restaurant industry? How could marketing research help in this situation?

Purchase this Solution
Solution Summary

The aging population and restaurant marketing.

Solution Preview

With the aging population caring about what they eat, it determines which restaurants they tend to visit more often or at all. Thus, this could mean that people tend to go to certain restaurants to eat and not go to others because they are conscious about what they consume. This ...

Purchase this Solution
Free BrainMass Quizzes
Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

View More Free Quizzes
Related BrainMass Solutions

  • Total Quality Model

    Marketing & Sales: At this stage, a company aware and persuades the customers to purchase their products. It emphasizes on marketing, communication & promotional mix.

  • Restaurant Industry

    , only cooking seasonally, and ensuring that more than one vendor is used in the supply chain.

  • Printer for restaurant location

    In the past, the restaurant printed their own menus, but wasted money on reprints, and it lacked consistency to menus in other locations. The Marketing department has worked hard to generate consistency in materials.

  • Factors affecting Marketing decision

    Select an organization with which you are familiar that conducts both domestic and global marketing. Case of Mcdonald's McDonald's Corporation is the world's largest chain of fast-food restaurants.

  • Consumer Perception

    420898 Consumer Perception How could a marketing manager for (a) the Mothers Against Drunk Driving (MADD) anti-drunk driving campaign, (b) a deodorant, or (c) a restaurant chain of sub shops use the information on consumer perception to create a national

  • Integrated Supply Chain

    This benefits the entire company because the integrated supply chain model enables negotiated purchasing agreements to be conducted for all products within the supply chain on prices, marketing allowances and fees, and other vital organizational functions

  • Marketing Strategy for a Restaurant

    The article looks at strategies to research competitors in the restaurant business. The article also looks at the reasons for the downfall of the Borders chain of book stores.

  • Locating the Next Red Lobster Restaurant case study

    Strategic Marketing . Dreamtech Press. Case Study. Red Lobster Restaurant Chain. Ferrell, O. C. & Hartline, M. (2012). Marketing Strategy, Text and Cases. Boston: Cengage Learning. Hoffman, K. & Bateson, J. (2010).

  • Appropriate Types of Responsibility Centers

    The food preparation plant of a large restaurant chain j. The catalog order department of a retailer Thank you for helping me get started on this assignment! Dear Student, Thank you for using BM. Below are my answers.

View More Related Solutions