the five traditional power bases utilized in marketing
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Channel leadership often relies on a channel member using or exerting power within the channel. Given French and Raven's work on the concept of Power, what are the five traditional power bases that are often utilized in business and marketing and sometimes utilized to exert power within the a distribution channel. List and define the five power bases.
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The five traditional power bases utilized in marketing are determined.
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Hi there,
Here is your answer regarding the five power bases:
1. Reward Power (based on the perceived ability to give positive consequences or remove negative ones)
2. Coercive ...
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