Share
Explore BrainMass

Pricing strategy, Promotional strategy and channel strategy

Pricing Strategy

1. Lately you have noticed that your customers' sensitivity to prices is steadily increasing. Utilizing five of the ten key factors that influence price sensitivity, what can be done to begin to effectively lower consumer price sensitivity?

Channel Strategy

2. Two of the dimensions that make-up channel structure include (a) length of the channel and (b) intensity at various channel levels. From a managerial standpoint, (1) please explain the rationale for utilizing channels of different lengths; and (2) discuss what would be appropriate intensity levels as they relate to traditional consumer product classifications of convenience, shopping, and specialty goods.

3. A conventional marketing channel is commonly characterized by a low level of effective coordination where a channel captain emerges based on power. Please explain.

Promotional Strategy

4. You have been hired by a brand manager for your promotional strategy expertise. Discuss the relationship between promotional strategy and the product life cycle concept.
I have 4 questions that I need help with dealing with Pricing strategy, Promotional strategy and channel strategy.

Attachments

Solution Preview

Pricing Strategy

1. Lately you have noticed that your customers' sensitivity to prices is steadily increasing. Utilizing five of the ten key factors that influence price sensitivity, what can be done to begin to effectively lower consumer price sensitivity?

Channel ...

Solution Summary

This explains the Pricing strategy, Promotional strategy and channel strategy

$2.19