Television and Advertising Importance
Is TV advertising still the most powerful advertising medium or has it faded in importance? Defend your answer.
Is TV advertising still the most powerful advertising medium or has it faded in importance? Defend your answer.
Are brand extensions an important brand-growth strategy or can they endanger brands? Defend your answer
Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information? Why or why not? Defend your answer.
Consumer Behavior Note the following products and activities: Donating money to charities. Donating blood. Compact disk players. For each listed product and activity: Which core values are most relevant to their purchase and use? Do you think these values encourage or discourage use or ownership? Are these
Assume you are a member of a designing company. Your project manager assigns your team a new project: "Congratulations team! You have been awarded the new promotional campaign for Mother's Against Drunk Driving (MADD). MADD is looking for facts and motivation. The goals are to increase awareness of this national problem and t
Read each scenario, identify what coaching stage they are in and what action you would take. Answer each question as a Peak Performer, Reluctant Contributor, Disillusioned Learner, and Enthusiastic Beginner and explain your answer. 1. Gilbert Gnarley is a five-year sales veteran for your company. He is 38 years old. Prio
Over the course of five weeks, you will research and prepare a design proposal for your company for a new product line or service. As a business professional with an understanding of the design process and language of design, you are in charge of creating the visual research that will provide the foundation for a design team to
Please help finding a starting point for this question. How does an organization determine the best channel for distribution of a product/service? Please answer in 100-200 words.
Studio Productions sales force calls on businesses, such as advertising agencies, corporate marketing departments, Internet managers, etc., to solicit a variety of graphics projects to create for clients. Selling is a process rather than simply order-taking: What suggestions do you have to improve the selling process? Co
Academic intergrity and importance of academic honestly paper with 5 peer review sources. Can someone help?
I'm writing a paper that is introducing a new product to an existing company. The company I have chosen is Kodak, and the new product I'm planning on launching is a disposable hand-held video recorder. Identify some public relations opportunities for this product. Any ideas?
Do I need to comprise the below captioned questions to include the marketing mix and strategy? If so I really need assistance in comprising the mktg mix and strategy with the below captioned questions into an essay form. 1. What are the advantages and disadvantages of using a career sales force versus an independent sales f
Need help writing a marketing plan for a travel agency.
What marketing research approach would you use to develop the marketing strategy and tactics for marketing Vanilla Pepsi?
Compare and contrast Edward Lampert to/with Warren Buffett. Please show references.
How do the strategic pricing and distribution decisions management makes affect the overall image and positioning of a brand? Explain your answer using a compare and contrast approach.
Select a television, print, billboard, or radio commercial that you can recall within 30 seconds. Describe the ad, identify the target audience and key message(s), and state why you find the ad either effective or non-effective. Be sure to fully explain your rationale for your response.
1. Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
Select a local/nearby nature center, park, or other non-profit-organization. Research the media mix it uses to promote itself and special activities. What role do these promotions serve? Describe the direct and media marketing programs. Are they integrated? If yes, describe how. If not, describe what could be done to improve and
Would the below questions down below be all part of the second major marketing mix tool - pricing. How can I use the the questions and answers below to formulate and essay? Many thanks! 1. What type of new product pricing strategy would be involved in considering a new free checking product for the bank? 2. What types
What arguments can you make against the common assumption that marketers only worry about advertising? what are some of the roles that marketers play within an organization?
Recently you heard complaints regarding the "attitude" and "empty promises" from a customer regarding one of the other salespeople. One customer, who has been a patron since the beginning, has even threatened to take their business elsewhere. Knowing that one customer can influence potential new customers, you ask the owners to
We use the Pearce-Robinson: Strategic Management, Ninth Edition, (2004) text and have red though chapters 9 & 10 And one article: #1 Ulrich, D. & Smallwood, N. (2004 June). Capitalization on capabilities. Harvard Business Review 82(6), 119. Specifically and for clarity, the project instructions read as follows: "...
Describe at least four marketing methods used by hospitals to bind physicians to the institution. What kind of conditions must there be in order for a hospital to possibly consider a physician appointed to its medical staff as a customer or competitor.
In which situations is the high/low marketing strategy appropriate? Is this strategy appropriate and compatible or not appropriate for Kmart after its acquisition by Sears. Please provide sources if used.
3. Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?
Describe a product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a product that failed within the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure?
1. Explain the concept of a hybrid channel distribution system. Provide an example. 2. The most advanced supply-distributor arrangements for administering VMS's involve distribution programming. Explain the components of distribution programming. 3. A decade ago, the advertising-to-sales promotion ratio was about 60
The marketing manager of a major consumer products company said, "The balance sheet isn't of much use to me. It is so static. But the income statement is a primary tool for managing my dynamic business." Why would a marketing manager find the income statement more useful than the balance sheet?
How does a health benefits company determine what new products will be introduced? Is this effective? Why or why not? (If you do not know how a health benefits company makes this determination, answer the questions based on how you think this may occur OR how it should occur.) What are the market research methodologies that