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    Cadillac Brand Extensions

    Are brand extensions an important brand-growth strategy or can they endanger brands? Defend your answer

    Consumers and Marketers

    Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information? Why or why not? Defend your answer.

    Consumer Behavior Core Values

    Consumer Behavior Note the following products and activities: Donating money to charities. Donating blood. Compact disk players. For each listed product and activity: Which core values are most relevant to their purchase and use? Do you think these values encourage or discourage use or ownership? Are these

    Promoting Needs and Increasing Motivation for a MADD promotional campaign

    Assume you are a member of a designing company. Your project manager assigns your team a new project: "Congratulations team! You have been awarded the new promotional campaign for Mother's Against Drunk Driving (MADD). MADD is looking for facts and motivation. The goals are to increase awareness of this national problem and t

    Peak performer, Reluctant contributor, Disillusioned Learner

    Read each scenario, identify what coaching stage they are in and what action you would take. Answer each question as a Peak Performer, Reluctant Contributor, Disillusioned Learner, and Enthusiastic Beginner and explain your answer. 1. Gilbert Gnarley is a five-year sales veteran for your company. He is 38 years old. Prio

    Market Interview for Product or Services

    Over the course of five weeks, you will research and prepare a design proposal for your company for a new product line or service. As a business professional with an understanding of the design process and language of design, you are in charge of creating the visual research that will provide the foundation for a design team to

    Best Channel for a Product

    Please help finding a starting point for this question. How does an organization determine the best channel for distribution of a product/service? Please answer in 100-200 words.

    Studio Productions: Suggestions to improve the selling process

    Studio Productions sales force calls on businesses, such as advertising agencies, corporate marketing departments, Internet managers, etc., to solicit a variety of graphics projects to create for clients. Selling is a process rather than simply order-taking: What suggestions do you have to improve the selling process? Co

    Discusion on Plagiarism

    Academic intergrity and importance of academic honestly paper with 5 peer review sources. Can someone help?

    Opportunities for Kodak's planned new product launch

    I'm writing a paper that is introducing a new product to an existing company. The company I have chosen is Kodak, and the new product I'm planning on launching is a disposable hand-held video recorder. Identify some public relations opportunities for this product. Any ideas?

    Jefferson- Pilot Financial: Growing the Sales Force

    Do I need to comprise the below captioned questions to include the marketing mix and strategy? If so I really need assistance in comprising the mktg mix and strategy with the below captioned questions into an essay form. 1. What are the advantages and disadvantages of using a career sales force versus an independent sales f

    Ad Analysis: Provide an example of an ad

    Select a television, print, billboard, or radio commercial that you can recall within 30 seconds. Describe the ad, identify the target audience and key message(s), and state why you find the ad either effective or non-effective. Be sure to fully explain your rationale for your response.

    Select a local/nearby nature center...

    Select a local/nearby nature center, park, or other non-profit-organization. Research the media mix it uses to promote itself and special activities. What role do these promotions serve? Describe the direct and media marketing programs. Are they integrated? If yes, describe how. If not, describe what could be done to improve and

    Business Case Scenario

    Would the below questions down below be all part of the second major marketing mix tool - pricing. How can I use the the questions and answers below to formulate and essay? Many thanks! 1. What type of new product pricing strategy would be involved in considering a new free checking product for the bank? 2. What types

    Markerting: Real People, Real Choices

    What arguments can you make against the common assumption that marketers only worry about advertising? what are some of the roles that marketers play within an organization?

    What are characteristics of good customer service in business sales?

    Recently you heard complaints regarding the "attitude" and "empty promises" from a customer regarding one of the other salespeople. One customer, who has been a patron since the beginning, has even threatened to take their business elsewhere. Knowing that one customer can influence potential new customers, you ask the owners to

    marketing methods described

    Describe at least four marketing methods used by hospitals to bind physicians to the institution. What kind of conditions must there be in order for a hospital to possibly consider a physician appointed to its medical staff as a customer or competitor.

    High/low pricing strategy

    In which situations is the high/low marketing strategy appropriate? Is this strategy appropriate and compatible or not appropriate for Kmart after its acquisition by Sears. Please provide sources if used.

    A product that succeeded or failed

    Describe a product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a product that failed within the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure?

    Hybrid Channel Distribution Programming

    1. Explain the concept of a hybrid channel distribution system. Provide an example. 2. The most advanced supply-distributor arrangements for administering VMS's involve distribution programming. Explain the components of distribution programming. 3. A decade ago, the advertising-to-sales promotion ratio was about 60

    Income Statement and Balance Sheet in Marketing

    The marketing manager of a major consumer products company said, "The balance sheet isn't of much use to me. It is so static. But the income statement is a primary tool for managing my dynamic business." Why would a marketing manager find the income statement more useful than the balance sheet?

    Discussion Question: market research for products for a health benefits company

    How does a health benefits company determine what new products will be introduced? Is this effective? Why or why not? (If you do not know how a health benefits company makes this determination, answer the questions based on how you think this may occur OR how it should occur.) What are the market research methodologies that