Income Statement and Balance Sheet in Marketing
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The marketing manager of a major consumer products company said, "The balance sheet isn't of much use to me. It is so static. But the income statement is a primary tool for managing my dynamic business."
Why would a marketing manager find the income statement more useful than the balance sheet?
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Solution Summary
The solution determines that the marketing manager finds the income statement more useful than the balance sheet.
Solution Preview
A marketing manager finds the income statement more useful than the balance sheet primarily because of its 'current' nature. The balance sheet has ...
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