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Do you believe consumers get more benefit than risk from marketers.

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Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information? Why or why not? Defend your answer.

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Solution Summary

This solution of 274 words discusses the impacts of marketers obtaining consumer information in terms of benefit or risk to the consumer with real-life examples.

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I do believe that there is more benefit that risk involved when it comes to marketers knowing personal information. First, direct marketing is a growing style of marketing. With the economy the way it is and companies having to cut back on expenses, one area that is often cut back is advertising. In order for companies to reach the consumer, they purchase leads and lead databases from various ...

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