Share
Explore BrainMass

Jefferson- Pilot Financial

Do I need to comprise the below captioned questions to include the marketing mix and strategy? If so I really need assistance in comprising the mktg mix and strategy with the below captioned questions into an essay form.

1. What are the advantages and disadvantages of using a career sales force versus an independent sales force?

2. What are the advantages and disadvantages of commission only compensation versus salary only compensation?

3. What problems do you see with JPF's sales force strategy and structure decisions?

4. What recommendations would you make to JPF to help it deal with these problems?

Attachments

Solution Preview

Do I need to comprise the below captioned questions to include the marketing mix and strategy? If so I really need assistance in including the market mix and strategy with the questions into an essay form.

If we consider the marketing mix of Jefferson- Pilot Corporation, the products are the life insurance policies, annuity and investment products, there is no information about the pricing policy of Jefferson- Pilot Corporation but we expect it to be in accordance to actuarial calculations. The distribution strategy was direct sales mainly through career sales persons and now the strategy is to sell through intermediate IMOs and independent sales persons. The promotion strategy is not discussed in the case.

The strategy that is being changed is relating to the distribution of Jefferson- Pilot Corporation products. Earlier the stress was on selling direct through career sales persons, now the emphasis is on selling through independent agents and IMOs. This has necessitated a change in the organizational structure of Jefferson- Pilot Corporation.

1. What are the advantages and disadvantages of using a career sales force versus an independent sales force?
The advantages of using a career sales force ...

Solution Summary

This posting gives you an in-depth insight into Jefferson- Pilot Financial

$2.19