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A product that succeeded or failed

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Describe a product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a product that failed within the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure?

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This solution describes products that have either succeeded or failed.

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I think it would be appropriate to point out two products in the same product category. The products I picked are the next generation game consoles: XBox 360 and PlayStation 3 (PS3)

XBox 360: launched at the end of 2005 and it was so far a success

Success factors:
(1) 1st mover: XBox 360 was the first next-gen console and it was launched one year prior to both PS3 and Wii
(2) Blockbuster launch game title: Games are complementary products for game consoles. Xbox 360 was launched with a blockbuster game: Call of Duty 2. This first-person shooter successfully took advantages of the new hardware enhancements ...

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