What are the three major components of a product and what is their importance to product adaptation?
Name an American product that has been changed physically to sell in foreign markets and explain the process and the reason.
Name an American product that has been changed culturally to sell in foreign markets and explain the process and the reason
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* What are the three major components of a product? Discuss their importance to product adaptation.
"The three major components of a product are: (1) its core, the physical product and all its functional features; (2) the packaging component that includes the physical package in which the product is presented, as well as the brand name, trademark, styling and design features, price and quality levels; (3) the support services component, which completes the product buyers receive and from which the bundle of satisfactions received are derived. This support services component ...
Product components for adaptations are examined.