How can a company capture customer feedback without alienating customers in the process? Are there situations in which you as a customer are more likely to provide feedback? If customers are more likely to provide feedback when they have unpleasant experiences, what can marketers do to minimize the potential bias or skew
As today is Earth Day, and many companies seem to be "going green" these days, I thought we'd look into this matter from a marketing perspective. Therefore, consider the following hypothetical situation: Tiffin University is considering "going green" by making major updates to its campus to attract students that are concern
Describe the steps involved in the personal sales process. Why is the personal sales process a crucial component of marketing?
These question are sample ones but how do they applied to my business. I work in a board in care. We deal in Mental Retardation and Down Syndrome clients who are some very high function clients and others who are very low functions. Some can take care of themselves some need to learn how to bathe, dress, and feed themselves. I t
I just developed a new product named Wash n'Dry which basically is an automatic process from washing to drying, more economical by intelligent wash system, direct drive system, child-lock, built in heater, low noise speed control system and Auto restart. I need to do the following to complete the product marketing: (1). Wh
Describe a product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a product or service that you saw (or experienced) fail over the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure?
Target and WalMart Virtual Fieldtrip Who do you think the primary target market is for each site? How do they differentiate themselves from each other? What do you think each company's overall positioning is? What interesting or unusual content did you find on each site? Summarize your findings and describe challeng
When American gas prices hit a record, inflation-adjusted cost of $2.99 per gallon back in 1981, Hollywood released the movie "Gas," a wacky send-up of the gas crisis featuring a news reporter that investigates a story about stolen milk causing a rise in milk and fuel prices. The few memorable scenes from the film include long l
The Ohio Lottery has just developed a new instant lottery game and is looking to launch a significant advertising campaign combining tv, radio, print, billboard, and point-of-purchase advertising. The Cleveland chapter of the NAACP has filed a complaint contending that the Ohio Lottery is targeting minorities living in the inner
You have been summoned by your CEO to explain what you believe are the 3 most critical issues in marketing that will affect your company in the next 5 years. Explain the issues and your recommendations as to the best course of action for your company to thrive in the marketplace that it finds itself. Remember you have all of t
If marketing is truly successful, selling is unnecessary. Do you agree or disagree? Why? please give me your opinion and why you think this way in 200 words or more.
I have had the same dentist for twenty years. Due to a bicycle accident many years ago, I've needed extensive dental work including lots of porcelain crowns. Conservatively, I estimate that I have spent over $10,000 with this dentist and have referred many new patients. During the past few years I'd begun to notice that his
How would you design marketing materials a social program such as STD prevention as opposed to designing marketing materials for elective plastic surgery? What are the similarities and differences? Please help me answer this question along with the similarities and differences in 200 words or more.
What advertising, publicity, and sales promotion tools might be combined to market a new health care product or service. Provide an example(s). Please help me answer this question with examples in 200 words or more.
I need at least 350 words describing Yahoo Travel marketing tools used and an apparent evaluation of customer service provided by Yahoo Travel.
Discuss: When the first baby boomers hit retirement, what types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market?"
If you were a member of the target external public member for an organization in your community what would be the most effective media to communicate their message to you? Why?
I need to draft a page section that describes the marketing tools used in each of the three Web sites below. Perhaps including an evaluation of the apparent customer service provided by each site could expand understanding of the marketing tools to that page section. 1) www.cheaptickets.com 2) www.travelocity.com 3) www.o
A on-line retail expert once said "the number one issue for website success is getting traffic to the site. Another retail expert indicated "I would rather have better traffic than more traffic. While these two statements appear to contradict each other they are also consisted. How?
Based upon your current perception of marketing, how would you define the function of marketing within your organization (Hospital)?
How do channel management decisions effect the marketing of Soda? What would be appropriate distribution channels for Soda and note costs, including placement, shipping, and middlemen.
Demographics differ from psychographics in that demographics are objective and can be easily measured or defined (i.e. age, income, mobility, educational level, etc.). However, demographics are not static and the changes can have a significant impact for marketers. What are some of the changing demographics that you've seen in
The company I work for, Z-Wing is working to keep up its market share now that its closest competition has captured 47% of the current market. The Head of Commercial Aviation has been tasked with "staying ahead of Janssen (the competition) and maintaining Z-Wing's position as a world leader". Chairman Aaron Weiss has asked your
What are the pros and cons of using marketing research as compared to intuitive decision-making? What is an example of a situation where market research would be preferable to intuitive decision-making? What is an example of a situation where intuitive decision-making would be preferable to market research? No more than 200 word
Develop an initial sales promotion schedule and create an advertising plan for a new product, debt consolidation.
Give accurate answers to the questions attached. Chapter 5 1. Market _________ is one of the most important concepts in marketing and refers to the identification of distinct markets. A) Research B) Segmentation C) Development D) Penetration 2. The primary reason for studying consumer and _________ is to provide b
Please help me so I can complete the following assignment: Write a detailed case study following these outlines. 1. Identification of the Issues 2. External Analysis 3. Internal Analysis 4. Alternatives 5. Decisions and Implementation 6. Measuring Results
Please identify the segmentation criteria that will impact our target market selection. We are doing the project on Peet's Coffee & Tea...http://www.peets.com The product we selected to promote is the idea of a coffee cart on wheels.
Identify the segmentation criteria that will impact your target market selection. Identify your target market. The product/service is a debt consolidation company.
Political marketing provides us with a great example of an individual (or political party) trying to position himself or herself in a manner that is more attractive to voters than the alternative candidate. Leaving your personal political views out of the discussion, what would be your advice to Hillary Clinton and Barack Obama