Target and WalMart Virtual Fieldtrip
Who do you think the primary target market is for each site?
How do they differentiate themselves from each other?
What do you think each company's overall positioning is?
What interesting or unusual content did you find on each site?
Summarize your findings and describe challenges and opportunities that marketers have through the use of corporate websites.
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The companies I chose for this Virtual Fieldtrip were: Target (www.target.com) and Wal-Mart (www.walmart.com)
* Who do you think the primary target market is for each site?
TARGET: higher-end, environmentally, and/or socially conscious consumers
Target and WalMart Virtual Fieldtrip; online presence, challenges and opportunities