Virtual reality in consumer goods
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Problem 1:
Read the case study, Kimberly-Clark Corp: Shopping for Virtual Products in Virtual Stores, found on page 419 of the textbook. Summarize the top three points in the case in your own words.
Problem 2:
Review the case study, Kimberly-Clark Corp: Shopping for Virtual Products in Virtual Stores, found on page 419 of the textbook. Are the concepts presented in the case revolutionary for this company? Why or why not? Do not use direct quotations. Provide an in text citation and a full reference.
Problem 3:
Review the case study, Kimberly-Clark Corp: Shopping for Virtual Products in Virtual Stores, found on page 419 of the textbook. Identify at least three companies from your own experience and/or case studies that could learn from the case. What are they and why did you list them as important?
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Solution Summary
How virtual reality technology is helping consumers and companies.
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Problem 1:
Virtual reality technology is now used in other industries such as healthcare, automobiles, and aerospace. Technology is now coming to consumer goods and shopping as a new type of tool to help the manufacturers learn consumer patterns and methods of shopping. It can help identify points where the product should be positioned for the best consumer access and how the competition looks on the shelf in comparison.
Large corporations (Target, Walmart, Coca Cola, Procter & Gamble) are already using technology such as human observation and infrared beams to track customers' shopping patterns and movements through stores. Understanding these patterns and movements can help companies provide better shopping experiences and help with development of new concepts and ideas for products. The technology is customizable to fit the store type, products, shelf placement, ...
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