Read the case study, Kimberly-Clark Corp: Shopping for Virtual Products in Virtual Stores, found on page 419 of the textbook. Summarize the top three points in the case in your own words.
Review the case study, Kimberly-Clark Corp: Shopping for Virtual Products in Virtual Stores, found on page 419 of the textbook. Are the concepts presented in the case revolutionary for this company? Why or why not? Do not use direct quotations. Provide an in text citation and a full reference.
Review the case study, Kimberly-Clark Corp: Shopping for Virtual Products in Virtual Stores, found on page 419 of the textbook. Identify at least three companies from your own experience and/or case studies that could learn from the case. What are they and why did you list them as important?
Virtual reality technology is now used in other industries such as healthcare, automobiles, and aerospace. Technology is now coming to consumer goods and shopping as a new type of tool to help the manufacturers learn consumer patterns and methods of shopping. It can help identify points where the product should be positioned for the best consumer access and how the competition looks on the shelf in comparison.
Large corporations (Target, Walmart, Coca Cola, Procter & Gamble) are already using technology such as human observation and infrared beams to track customers' shopping patterns and movements through stores. Understanding these patterns and movements can help companies provide better shopping experiences and help with development of new concepts and ideas for products. The technology is customizable to fit the store type, products, shelf placement, ...
How virtual reality technology is helping consumers and companies.
Virtual goods, disintermediation, product maturity and more
I need help with these questions as completely as possible. Please provide logical arguments with support for each answer.
1) Is the buying and selling of virtual goods marketing's new frontier? How can a brand manager take advantage of the millions of consumers who live in a virtual reality?
2) How does disintermediation and the restricting of distribution channels impact brick and mortar marketers? Is the Internet revolutionizing marketing or is it just another distribution tool?
3) Pick a product that is in a developed nation and is facing maturity and decline within its domestic market. Describe your strategy for extending the profitable life of the product within its mature market (do not use international expansion as the strategy).
4) Companies must balance their competitive and marketing strategies to fit the desires of their target market while addressing the competitive and realities of the marketplace. Barbie is celebrating her 50th birthday. What can Mattel do to stop the decline of Barbie, one of their best selling products in the past?
5) The shelf life of a chief marketing officer is 26 months on average. How does this short tenure impact the success or failure of a company's marketing strategy? What are the challenges of the position and what can be done to increase the time in the job?View Full Posting Details