Concepts In Action: Business Scrabble The job of the PR professional involves dealing with words, articulating and framing situations in specific ways and managing and leading a key business function. Take the following alphabetized words and reorder them in such a way as to show their relationship to one another. You have m
What are psychographics and why are they so important in relation to e-Marketing?
Choose two or more of the Internet marketing strategies below and discuss when you believe they would be most effective and least effective in attracting customers and new business relationships. Explain your reasoning. Include at least one "use" and one "do not use" recommendation for candy store company. Document your rational
You might want to point out an example of a successful E-tailer and discuss why are they successful. Answer the question with complete paragraphs. Minimum of 100 words is considered the minimum length for a complete response.
How do marketing channels relate to market sizing and market segments? Answer the question with complete paragraphs. Minimum of 100 words is considered the minimum length for a complete response.
Can you please explain the organizational and societal functions of PR. From the following list can you help me identify which ones are organizational and which are societal....then I need to understand at least two functions considered to be organizational functions of PR and two functions considered to be societal functions.
Please see attached file for full problem description. The following time series data represent the yearly amounts spent on advertising (in millions of dollars) by a large toy company: 17.1, 19.0, 18.8, 20.9, 22.0 This series of data begins in year (i.e., time period corresponds to ). Using regression analysis, a linea
What PR tools are critical in building long-term relationships with an organization's publics? What are the advantages and disadvantages of these tools? Which PR communication tool do you feel is the most effective? Why? How should an organization go about creating a positive public image?
What is the importance of marketing implementation? How might a company have excellent planning and poor implementation? 300 words with Harvard citation.
Marketing research over the Internet has increased significantly over the past decade. Outline the strengths and weaknesses of marketing research conducted online. 300 words with Harvard citation.
Situation: You are beginning to understand the market for high-end coffee brewers but to provide complete answers to your many questions, you believe you will need to perform some additional marketing research. JavaJoy has never had a formal marketing research process. Strategic and tactical decisions have typically been made ba
Explain the differences in the distribution channels (give examples) and address the relationship between channel objectives and constraints.
Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following tasks: Create your sampling design. Create your data collection, measurement instrument(s), and data preparation design. MKT 430 Marketing Research and Buyer Behavior Unit 1 IP 1 Yolanda M Zetar
I have 4 different sections from four of my peers Classic Airlines Papers. What I need help with is that of creating 8 questions (2 from each section). I need the total of 8 questions to reflect on high levels of critical thinking pertaining to the solution proposed in each section challenging the validity of data sources, thor
AFLAC Quick, name a supplemental insurance company! The chances are good that you thought of AFLAC, even if you're not entirely certain what supplemental insurance is. The highly successful $9.7 billion insurer is now by far the best-known firm in the supplemental insurance industry, which offers policies that kick in to pay
Identify the elements of a media kit. 1. Assume the role of a publicist for a new organization that holds the patent on a new life-saving drug. 2. Develop a list of the contents in the media kit necessary to create publicity for the new organization/drug. This is what I considered to be some of the basic elements of a
One of the keys in creating a marketing budget is a proper forecast of sales. Discuss two ways of arriving at your forecast. Discuss the strengths and weaknesses of each method when using either a skimming or penetration price strategy.
See attached file for full problem description. A retail store has three departments, A, B, and C, each of which has four full-time employees. The store does general advertising that benefits all departments. Advertising expense totaled $90,000 for the current year, and departmental sales were: How much advertising
What role should ethics play in marketing? Is subliminal persuasion an ethical marketing strategy? Why or why not? Explain in detail.
You are a public information officer within a larger natioanl retail company called XYZ. Company executives are discussing implementing an aggressive expansion strategy over the next 3 years. If approved, the company will double its retail outlets and span coast to coast. As the public information officer, it is your job to
1. Define Marketing 2. What is the difference between Marketing and Sales 3. What are the four Eras of Marketing 4. What is the role of a Marketing Plan 5. What is SWOTT 6. What is a marketing mix 7. Name and define the four Ps of the marketing mix 8. Define Marketing Research 9. Describe the two basic types of marketing
How does the price for your organization's product/service change as it goes through the life cycle? What is the rationale for this change? What happens to the margin generated during cycle?
What are the three basic types of reference group influence? From a marketing manager's viewpoint, what are some advantages and problems associated with each type of reference group influence?
What is psychographic data? Provide examples. When should psychographic data be used to make marketing decisions? Is psychographic data more important than demographic data? Why?
A) If q=100-4p where p=price and q= quantity demanded, find the point elasticity of demand at p=10 and comment on its value B) If the market demand function is qd = 60-6p and the market supply function is qs = -3+15p, where p = price and qd = = quantity demand and qs = quantity supplied find the equilibrium price and quantity
I am having a problem with developing a sales promotion schedule for a new set of clubs.
In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement: Due to the number of stakeholders involved, there is a significant chance that ethical dilemmas will arise when marketing research is conducted. Describe a potential
1. What are some differences between an organization's publics and its target market(s)? 2. Why is it critical to define your organization's internal and external publics? 3. Why is it important to keep internal publics informed? 4. How does corporate culture affect an organization's internal communications? 5. What are
What is marketing, and the importance of marketing in organizational success?
With so much advertising "noise" (competing messages) in the marketplace, how can a company ensure its message is heard/seen?