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Identify the elements of a media kit.

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Identify the elements of a media kit.

1. Assume the role of a publicist for a new organization that holds the patent on a new life-saving drug.

2. Develop a list of the contents in the media kit necessary to create publicity for the new organization/drug.

This is what I considered to be some of the basic elements of a media kit:

- Publicity releases
- Fact sheets
- Brochures
- Photographs
- Q AND A's

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Solution Summary

This solution identifies the elements of a media kit.

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The press kit of the company should contain the following:

Company Fact Sheet: An overview of the company including its locations and key products.

Executive ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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