Purchase Solution

Marketing Public Relations Questions & Answers

Not what you're looking for?

Ask Custom Question

Can you please help me with these questions. I am having some issues putting them together. Each response must be one decent paragraph. Name of the textbook enclosed. Thanks in advance for your help.

PUBLIC RELATIONS

1. Give an example of a good and a bad use of public relations and/or publicity.
2. Read about the three objectives of the public relations plan. Then, take a look at your company's media kit and web site and discuss how the items contained therein support those objectives. You may use other examples if your organization does not have these items.
3. Do you think the government is using propaganda in the war on terrorism? If so, how? Is it necessary?
4. Someone once said that bad publicity is better than no publicity. Do you agree or disagree? Why?
5. Write a "pitch letter" to a media outlet or blog that is interested in the topic.
6. Identify a firm that participates in multiple forms of social media. List all of the forms and discuss how they are connected. How does the firm benefit from these forms and what pitfalls are possible?
7. Do you think PR personnel can create "artificial causes" through effective campaigns? Give a real or hypothetical example. Would you consider this to be unethical?
8. Describe at least one thing you've learned in this course that can help you in your career. Explain.

Giannini, G. T. (2010). Marketing Public Relations. A Marketer's Approach to Public Relations and Social Media. Prentice Hall

Purchase this Solution
Solution Summary

This detailed solution provides answers to public relations questions including an example of a good and a bad use of public relations and/or publicity, if the government is using propaganda in the war on terrorism. It also discusses if the statement bad publicity is better than no publicity is correct. It provides a "pitch letter" to a media outlet or blog that is interested in the topic.It identifies a firm that participates in multiple forms of social media and list all of the forms and how they are connected. It discusses if PR personnel can create "artificial causes" through effective campaigns and provides an example. APA formatted references are included.

Solution Preview

1. Give an example of a good and a bad use of public relations and/or publicity.

A great use of public relations would be Steve Jobs' product releases. After Jobs' presentations customers would line up outside of stores, panting for the latest new product. The press generated was enormous. It was a very effective way to introduce products. Let successful use of public relations and/or publicity is the recent debacle regarding JC Penny and their board. The focus has been taken away from the store and its' products and is now on the troubled company. At least when questions arose during Ron Johnson's tenure there was mention of the exciting changes he was making in stores (everyday low prices, new, fresh designers, for instance). The latest news has degraded down to stock prices and internal unrest. This reflects badly on the company and doesn't help sales.

2. Read about the three objectives of the public relations plan. Then, take a look at your company's media kit and web site and discuss how the items contained therein support those objectives. You may use other examples if your organization does not have these items.

My company works to support reputation and relationship management goals by ensuring the identity of the company is routinely managed. Our logo is always presented in the same colors. We consistently use the same tag line, font and look. We work to involve stakeholders in a consistent engagement of information, a conversation that is managed in a manner so that we are always on message. The images my company uses are also consistent with the objective of the company, showing people enjoying our products and stores. We also keep a list of all our public relations avenues- from pump toppers and delivery trucks to customer newsletters and advertisements. We continually run checks to make sure we are consistent in our message. Our task management objective is to sell more. This is done by ensuring our ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

View More Free Quizzes
Related BrainMass Solutions

  • Define public relations, analyze PR vs marketing, societal functions of PR

    ident=prof1 - About Public Relations - Public Relations Society of America http://www.zupko.com/pr_ethic.htm - The Current Debate Surrounding Public Relations Ethics The 1254 word solution provides detailed answers to the three questions below including

  • Marketing

    Can turn a crisis into an opportunity Essay Example Questions Answer the following questions in brief paragraph form. Include one questions per page and double space all answers. 1.

  • Public Relations strategies

    215793 Public Relations strategies Need assistance with the following Marketing questions: Public Relations strategies are often used to increase exposure of a brand and/or product with the direct expectation of increasing sales as a result of heightened

  • Marketing Management Concepts and Principles

    The questions cover a wide range of marketing topics including marketing mix, new product development, product life cycle, CRM, promotional mix, advertising, personal selling, sales promotion, public relations and many other such topics.

  • Global Public Relation Trends

    By addressing the questions, this solution provides ideas for a paper on trends in global public relations. Supplemented with an article on public relations planning.

  • Public Relations and Intergrated Marketing Plans

    66255 How does public relations fit into the overall Intergrated Marketing Plan? 1. How does public relations fit into the overall Intergrated Marketing Plan? 2.

  • Design a customer survey to help determine media choices

    Magazines and newsletters are examples of publications where one would pitch a story for the public relations campaign.

  • Public Relations and News Releases

    Discuss how public relations, as well as publicity, can have a greater effect on the consumer than the other elements in the integrated marketing/public relations/communications program-advertising, direct marketing, and so forth.

  • PR Tools

    256476 Discussion Questions - Public Relations & PR Tools 1. Why is it difficult to define public relations? 2. How can PR professionals and organizations utilize PR tools to impact corporate image? 1.

  • Public Relations questions

    Public Relations questions are posed.

View More Related Solutions