Share
Explore BrainMass

Marketing Public Relations Questions & Answers

Can you please help me with these questions. I am having some issues putting them together. Each response must be one decent paragraph. Name of the textbook enclosed. Thanks in advance for your help.

PUBLIC RELATIONS

1. Give an example of a good and a bad use of public relations and/or publicity.
2. Read about the three objectives of the public relations plan. Then, take a look at your company's media kit and web site and discuss how the items contained therein support those objectives. You may use other examples if your organization does not have these items.
3. Do you think the government is using propaganda in the war on terrorism? If so, how? Is it necessary?
4. Someone once said that bad publicity is better than no publicity. Do you agree or disagree? Why?
5. Write a "pitch letter" to a media outlet or blog that is interested in the topic.
6. Identify a firm that participates in multiple forms of social media. List all of the forms and discuss how they are connected. How does the firm benefit from these forms and what pitfalls are possible?
7. Do you think PR personnel can create "artificial causes" through effective campaigns? Give a real or hypothetical example. Would you consider this to be unethical?
8. Describe at least one thing you've learned in this course that can help you in your career. Explain.

Giannini, G. T. (2010). Marketing Public Relations. A Marketer's Approach to Public Relations and Social Media. Prentice Hall

Solution Preview

1. Give an example of a good and a bad use of public relations and/or publicity.

A great use of public relations would be Steve Jobs' product releases. After Jobs' presentations customers would line up outside of stores, panting for the latest new product. The press generated was enormous. It was a very effective way to introduce products. Let successful use of public relations and/or publicity is the recent debacle regarding JC Penny and their board. The focus has been taken away from the store and its' products and is now on the troubled company. At least when questions arose during Ron Johnson's tenure there was mention of the exciting changes he was making in stores (everyday low prices, new, fresh designers, for instance). The latest news has degraded down to stock prices and internal unrest. This reflects badly on the company and doesn't help sales.

2. Read about the three objectives of the public relations plan. Then, take a look at your company's media kit and web site and discuss how the items contained therein support those objectives. You may use other examples if your organization does not have these items.

My company works to support reputation and relationship management goals by ensuring the identity of the company is routinely managed. Our logo is always presented in the same colors. We consistently use the same tag line, font and look. We work to involve stakeholders in a consistent engagement of information, a conversation that is managed in a manner so that we are always on message. The images my company uses are also consistent with the objective of the company, showing people enjoying our products and stores. We also keep a list of all our public relations avenues- from pump toppers and delivery trucks to customer newsletters and advertisements. We continually run checks to make sure we are consistent in our message. Our task management objective is to sell more. This is done by ensuring our ...

Solution Summary

This detailed solution provides answers to public relations questions including an example of a good and a bad use of public relations and/or publicity, if the government is using propaganda in the war on terrorism. It also discusses if the statement bad publicity is better than no publicity is correct. It provides a "pitch letter" to a media outlet or blog that is interested in the topic.It identifies a firm that participates in multiple forms of social media and list all of the forms and how they are connected. It discusses if PR personnel can create "artificial causes" through effective campaigns and provides an example. APA formatted references are included.

$2.19