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MARTA: Internal and External Drivers of Innovation

I need help on how innovation and creativity support Marta's transportation goals and objectives. Identify the internal and external drivers of innovation.

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As per the company's itinerary from www.itsmarta.com (2009), MARTA's Goals and Objectives are to:

? Improve mobility, access and reliability for personal travel within the Beltline Corridor.
? Contribute to a seamless, integrated regional multimodal transportation network that fully utilizes the capacity of the MARTA rail system, the existing bus systems and the existing roadway network.
? Provide a bicycle and pedestrian friendly transit environment.
? Promote seamless intermodal connectivity, increase community access to the existing rail rapid transit network and support the development of a continuous urban fabric through the core of the Atlanta Region.
? Provide compatible transportation solutions that support ARC's Regional Development Plan (RDP) by connecting existing neighborhoods and facilitating emerging trends towards mixed-use redevelopment.
? Support local and regional land use development policies and plans, such as the New Century Economic ...

Solution Summary

This solution discusses the internal and external drivers of innovation for MARTA transportation based in Atlanta, Georgia.