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    Marketing

    What is the impact of channel management decisions on the On-Demand video rental marketing? What are the appropriate distribution channels for this product or service and address costs in terms of placement, shipping, and middlemen?

    Advertising Message - Nike and Coca-Cola

    With so much advertising "noise" in the marketplace, what can a company do to ensure its message is heard? What are some of the challenges that a marketer such as Nike or Coca-Cola might face in terms of measuring promotional effectiveness versus a direct marketer?

    Swan Systems develops and manufactures under-the-sink residential water filtration units that remove chlorine and other chemicals from drinking water. This Dutch company has successfully expanded sales of its units in the European market for the past 12 years. Six years ago, Swan started a U.S. manufacturing and marketing division and three years ago an Australian manufacturing and marketing division.

    Swan Systems develops and manufactures under-the-sink residential water filtration units that remove chlorine and other chemicals from drinking water. This Dutch company has successfully expanded sales of its units in the European market for the past 12 years. Six years ago, Swan started a U.S. manufacturing and marketing divisi

    Basic Components of Avertising & PR Campaign Process

    Write a proposal to the Project Director, explaining the four basic components of your advertising and public relations campaign process. Describe what decisions you will make at each stage of the process and state your action plan to complete the stages. What are the four basic components?

    Sales and Profitability

    Mature Markets: In mature markets there is an established set of companies. Since all of them have access to latest technologies, there are very few differences among them. There are no significant advantages, no unique selling propositions. In such situations, the task of the marketer becomes very difficult. Augmentation:

    Marketing Promotions used by Dell and Apple Computers

    Discuss the marketing promotions used by Dell and Apple computers. Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. Use promotions currently being used by each organization. Focus the comments on the communication medium and messages, and how they align with

    Customer Retention Strategies

    Customer retention is a cost effective and profitable strategy. In fact, research has discovered: Repeat customers spend 33% more than new customers. Referrals among repeat customers are 107% greater than non-customers. It costs six times more to sell something to a prospect than to sell that same thing to a customer. G

    Design a system of internal controls

    Choate and Choate is an advertising agency that employs 625 salespersons, who travel and entertain extensively. Each month, salespersons are paid both salary and commissions. The nature of their jobs is such that expenses of several hundred dollars a day might be incurred. In the past, these expenses were included in each salesp

    Marketing Plan Outline

    I am looking for an example to use to answer the follwoign questions. Thank you. TASK: a. Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. 1) Develop an initial sales promotion schedule. 2) Create an advertising plan. 3) Identify public

    Customer's Unmet Needs

    Thinking about customer's unmet needs how can a marketer identify those needs? Why is it important to consider product substitutes for unmet needs?

    Consumer Value Migration

    Research reflects that there are five primary reasons for consumer Value Migration or Switching. Based on your expanding awareness of Customer Retention, what do you feel are the top five reasons prompting this phenomena. Please explain your choices.

    The marketing communiction mix

    The marketing mix consists of six major modes of communications which are advertising, sales promtion, events and experiences, public relations, direct marketing and personal selling. Please show how you would use personal selling and direct marketing in marketing a baskeball sneaker.

    Marketing Research Approach

    What kind of marketing research approach should be used to develop a marketing strategy and tactics for a new product or service such like a new brand of paint for walls?

    Forecasing definition and Market Demand

    - Describe forecasting and market demand? - Explain the impact of forecasting market demand? - Describe the key marketing concepts and principles that are used in forecasting marketing demand?

    Evaluation of ethics surrounding data collected in a survey

    What is "Truth" in reporting survey results? Doctors were surveyed to find out what brand of butter substitute they recommend for their patients concerned about cholesterol. The results: Recommend no particular brand: 80% Recommend brand A: 5% Recommend brand B: 4% No other brand is recommended by more than 2 percent

    Demographics and Psychographics

    I would appreciate any help in addressing this question. I have a fair grasp of the subject but am not able to put it in words or compile it properly. Thanks a lot in advance for your help on this. Discuss and identify demographics and psychographics for one of the four pairs. Select only one. - Porsche automobile and Fo

    Market Segmentation

    Based on the product you selected for your Marketing Plan: Phase I Paper, Address the following: - Identify the segmentation criteria that will impact your target market selection. Identify your target market. The company is Sanofi Aventis Pharmaceuticals, this is an actual company The product is called SANOVEX it is a slee

    Customer satisfaction

    Phillip Kotler says today customers seek more than a low price, good service, and products and services - what they really desire is an EXPERIENCE. Please assess Kotler's premise. Do you agree or disagree? Is effective marketing today about "Making It an Experience" for customers? If so, what constitutes such an experience?

    Consumer behavior

    A group of marketing researchers is discussing the moral restrictions on the behavior of their target group. They're most likely applying the _______ personality theory.

    Obesity and fast food

    Write a paper taking a position on business ethic versus consumer responsibility as it pertains to marketing. It is imperative that you take a stance on the subject and then use your analysis and writing skills to create a persuasive argument defending your position. Examples of consumer responsibility versus business marketing

    You are a marketing executive at a fast-food company and have been asked by your supervisor to evaluate the positioning of two of your major competitors, Wendy's and McDonald's. Wendy's has focused primarily on the adult market while McDonald's has fashioned an all-out pursuit of the kid's market (as evidenced by the numerous advertising tie-ins and toy giveaways).

    You are a marketing executive at a fast-food company and have been asked by your supervisor to evaluate the positioning of two of your major competitors, Wendy's and McDonald's. Wendy's has focused primarily on the adult market while McDonald's has fashioned an all-out pursuit of the kid's market (as evidenced by the numerous ad

    Defining Marketing

    Define marketing. Include in your work your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.

    Is marketing a conversation?

    Please provide assistance with the following questions: 1. Discuss the premise that Marketing is a conversation. 2. If so, define how the conversation can or should evolve - what are its stages? 3. What makes for an effective Marketing conversation? 4. Is a Marketing conversation different from other conversati

    Evaluating Advertising Plans

    Once you have identified the target audience, determined the communication objective, designed a message, chosen media, set the budget, established the overall communication mix, and checked to see if the promotional mix is integrated properly with other marketing communication efforts, its time to put it all into a written doc

    Questionnaire Design

    Right out of school you get your dream job that relates to your favorite sport: You're the marketing manager for a small company that gives flying lessons in ultralight planes to college students. A summer intern shows you the questionnaire below. In terms of Figure 8-6, (i) identify the problem with each question and (ii) corr

    Marketing Crest Toothpaste

    List everything you know (cognition), feel (affect), and do (behavior) concerning Crest toothpaste. How could marketers identify your level of each of these factors?

    Marketing Pricing - Goodmark's Stationary

    John Wenman, merchandising manager at the Goodmark's stationary store, is setting price for Craft fountain pens. The pen cost him $5 each . the store usual markup is 50 percent over cost, which suggest that John should set the price at $7.50. However, to make this price seem like an unusually good bargain, John begins by offeri