Define/explain high-level program success factors for a marketing plan by evaluating stakeholder expectations. Define the specific key metrics that are commonly used to measure the success of activities within a marketing plan. Identify the specific metrics that are used to measure internal marketing project implementatio
Describe international direct marketing.
Which element of the marketing mix has the greatest influence on organization's marketing strategy? Why? What are the external environmental factors that influence the marketing strategy of organization?
Its Popcorn time is the company name.. Preliminary market research indicated that target market for IPT has the following characteristics: Age groups: young adults, middle-age adults Income levels: from lower middle-class and upward Consumer groups: individual consumers and businesses Buying method: currently, 35%
Define marketing from two different sources. Based on these definitions explain the important of marketing in organizational success.
How can Its Popcorn Time use technology such as Internet, CRM tools, and databases to develop long lasting profitable customers? Think not only in the present, but also in the future, keeping in mind potential partnerships and regional to national expansion. Consider both retail and commercial markets.
Estimate what fraction of the price of a pocket calculator is required to cover the cost of developing the product? Diagram a process for planning and cooking a family dinner. Does your process resemble the generic product development? Is cooking dinner analogous to a market- pull, technology push, platform, process-inten
Find examples of ads that aim to inform, persuade, and remind. Describe the ad and its effectiveness.
From Tuesday, May 16th through Monday, June 5th, 2006 I need a table of the daily value of the currency of Italy (compared to the US Dollar). How did the currency change compared to the dollar: Is it stronger or weaker? How does this fluctuation affect: a. An importer? b. An exporter? c. An investor?
A local hospital which has been in business for over 25 years is seeing declining business due to newer hospitals being opened in the surrounding area. They have no internet presence. What should they do to use technology to boost traffic?
Select any three major marketing concepts and explain why they're important to a company's success. (I need about 50 to 75 words for each concept) Then, choose one of the three selected above and elaborate on it. (I need about 100 words)
What type of Public Relations (PR) activity is evident at Hewlett-Packard Ltd (HP)? Give a couple of examples.
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you need to consider in marketing your coffee in China? Which one of these factors would have the largest impact on the companies mark
An attack has been launched on your company for "Deceptive Marketing" because your company markets its "SunShine" drink as fruit juice, even though the drink contains less than 5 percent fruit juice. Parents believe that they are purchasing a "Healthy" juice drink for their children. What ethical and moral issues are involved
Your role and the idea of funding a marketing campaign are being challenged by "Its poptart Time" financial adviser, who happens to be a close friend of owner Kiana Peterson. The financial adviser wants to know, step by step, what you are going to do and the benefit of each step. 1. Discuss why marketers focus on processes
Johanna Ibrahim is a director of marketing communications for a manufacturing company that wants consumers to replace their gasoline-powered gardening tools with the company's electricity-powered ones. Using the hierarchy of effects model, explain what she should do at each of the six buyer-readiness stages.
How has marketing as a discipline evolved over the past 20 years and over the past six weeks?
A. Why would you as a Marketing Manager want to market your products or services overseas? b. Give examples of how marketing mixes are relevant to international marketing.
For the last five years, Techno-Aide, a medical imaging industry specialty products company, has been engaged in occasional exporting, but it believes there are a lot of international manufacturing companies that could use its technology. Discuss the four options the manufacturer has for direct exporting. Philip Kotler, Marke
What does the term "noise" mean in marketing?
There are certain areas of Birmingham that are so rough that Domino's, Pizza Hut, and many other restaurant chains will not deliver to them. Homeboys Restaurant Delivery and Catering Service will deliver. With a bank of phones and two drivers, the company picks up at the restaurant of your choice and delivers to your doorstep. I
Many people today do not know which fork to use when they are invited to a seven-course dinner. They don't know the proper way to eat a strawberry or butter a piece of bread. To provide this etiquette knowledge, many companies, especially those in the Silicon Valley, are hiring a service that teaches an eight-hour course in etiq
Maurer, Inc., has developed a hermetic system for smoking meat that uses fifty percent less energy than industrial-sized smokers currently on the market even though it will smoke the same amount of meat uniformly. It also has an added advantage in that it is easy to clean because the hermetic system reduces tar and ash residue.
Explain how the governmental procurement process differs from the business market purchase process. Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 8,9, and 10, Pages 215-306. L- MBA
There are six major forces in the global macro-environment that a marketer should be aware of. Identify how each could affect the marketing program of a manufacturer of aluminum cans. Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 6-7, Pages 158-214.
When Pillsbury introduced its Oven Lovin' cookie dough in a resealable tub, it looked like a guaranteed success. Early focus groups raved about Oven Lovin' dough. Within months of its introduction, the dough was available in 90 percent of the supermarkets in U.S. Pillsbury conducted five extensive promotions featuring the produc
You are the marketing director for a small manufacturer of silver and gold jewelry that does business in the United States and in Western Europe. Discuss how the four trends in the natural environment will produce opportunities and threats for your company. Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapt
Walnut Hill is a company that sells everything you could possibly need to make your own candles. Before its owner expands into other craft areas, she wants to do some marketing research. She has heard of too many companies that have gone out of business as a result of inappropriate or ill-timed expansion. First, explain the thre
1) Sharon Solomon is an entrepreneur who created and markets cooking videos under the brand name At Home on the Range. She has explained to friends that she has no competition because there are no cooking instructional videotapes currently on the market. Respond to Solomon's statement. Kotler, P. (2003). Marketing Management,
Please discuss: How has the advent of the internet created opportunities for marketing? Provide references at the end of the response.