How might a small volume producer (Niche Marketer) competes with a large volume producer (Mass Marketer) ? Eavaluate the product-market strategies of each & discuss the fators that enable each producer to increase market share at the expense of the other: - In the SHORT TERM - In the LONG TERM ---------------------------
A pro-life group wanted to test the effectiveness of an antiabortion commercial. Two random samples, each of 250 respondents, were recruited in Atlanta, Georgia. One group was shown the antiabortion commercial. Then, attitudes toward abortion were measured for respondents in both groups. 1. What were the independent and depe
In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement: If a focus group's findings confirm prior expectations, the client or organization can forego any quantitative research. Do you agree with this statement? Wh
Do you know of any examples of other investments companies treatment towards or lack of for the ethnic communities ? I am trying to search the web, however so far I have not seen any. Do you have a defnition for high net worth client? Also I am unclear about this ethnic segment. I thought this group had not been targe
Sometimes, technology and visual aids can be more of a distraction than a helpful component to a presentation. Provide an example of this from the real world (focus on a business presentation)? How could it be changed to be more effective?
I need to know that how might a small volume producer (niche marketer) manage to compete with a large volume producer (mass marketer)? and what are the likely differences in the product-market strategies of each? and the factors that enable each producer to increase market share at the expense of the other in short and long term
What are the advantages and limitations of different types of sales promotions? What's an example of one that was either successful or unsuccessful for a business?
Throughout the course, you will be developing a marketing research proposal. For this, complete the following tasks: ?Select a research topic. ?Define the research problem. ?Develop the research approach.
How has technological change impacted distribution?
Are there any circumstances under which more steps in the distribution channel can save the consumer money?
Please comment regarding which is more effective in consumer advertising: an emotional appeal or a rational appeal. 2) Please share an example of a consumer product or service that relies on: a) an emotional advertising appeal b) a rational advertising appeal 3) Why do you think the appeals in 2a and 2b were
Do you feel comparison advertising is socially desirable? Please share at least two examples of comparison advertising.
Please provide feedback regarding the following questions. 1. A description of the research methodologies you would employ if you were going to conduct an actual market survey. 2. A description of the research instrument(s) you would employ. 3. A listing of the types of secondary information sources you would evaluate. 4.
What is the rationale for a company to "go global?". What is the relationship between information technology and global marketing? How has e-business affected the relationships among market participants? What are the essential marketing skills required for future marketing practitioners? Please answer these questions in de
Can you please explain what marketing research approach you would use to develop the marketing strategy and tactics for McDonald's.
Below is a question I have come up with regarding product development and the stage-gate model that I feel will significantly improve my understanding of product development. Your expert assistance is very much appreciated. Use the conceptual framework of Stage 1 and Gate 1 to generate and evaluate three or four new product d
You are a marketing executive at a fast-food company and have been asked by your supervisor to evaluate the positioning of two of your major competitors, Wendy's and McDonald's. Wendy's has focused primarily on the adult market while McDonald's has fashioned an all-out pursuit of the kid's market (as evidenced by the numerous ad
If you have a specific brand loyalty to any product or service, what will it be? Explain why you are loyal to it - and why it is important (think about why).
I WILL FOCUS ON THIS SCENARIO, hOWEVER , CAN YOU GIVE ME URLS TO WHERE YOU GET SOME OF TH EINFORMATION , I NEED TO CITE THEM IN APA FORMAT. FURTHER CAN YOU EXPAND ON IT MORE IN ANY WAY?( e.g) Give advice to at least two other participants. You may have some great ideas that can help another individual or perhaps there are so
What is segmentation? Identify the segmentation criteria that will impact your target market selection. Identify your target market. a. Segmentation Criteria b. Target Market Selection The above info needs to be at least a 400 word description. Our product is a Hybrid SUV, we named the Millennium. The overview
I was asked to do an online simulation of "Using Perceptual Maps in Marketing and then answer these questions as if I had my own industry. I have a general idea of what is needed but would like confirmation I am on the right track. 1. What would a perceptual map of your own industry look like? Where would you go to get dat
Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues, Research then discuss the concepts of
You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. You will use this forum to discuss a New Product you wish to launch and the marketing plan you will develop over the next five weeks . Since non-disclosure and confidentiality agree
You have recently obtained your M.B.A., and have been hired by a company other than the one you now work for in a "fast-track to management" program. You are still a relatively junior person. Your education has taught you the value of PLC, SWOT, Core competencies, and virtually every market research technique ever invented. Y
Why are prototypes/betas necessary?
Assume you are an established manufacturer of an industrial product (as opposed to a consumer product). You are thinking about opening distribution channels in foreign markets, and maybe even establishing an overseas office.. 1) Search the web and list two competitive intelligence consulting firms that you will recommend
I am currently undertaking a dissertation based on branding activities of Samsung Electronics. I am currently undertaking a literature review. What i think i need to loot at are, the theories of branding and corporate branding. I found that there are differences in product branding and corporate branding. I roughly know what the
Prepare a paper explaining the phases of the implementation plan for your improved process described in your improved Process and Data Collection Paper. Include a gap analysis, the difference between the "as is" and "to be" flow charts, and the work that needs to be done in your paper. Summarize the organization's requirements
Using information from at least three different sources, describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organization's marketing st
Do you think that if the Tylenol crisis involving cyanide poisoning were to occur today new technology such as the Internet would have impacted the case differently? Due to the globalization of markets, would the outcome of this crisis be different if the events occured today?