For market research purposes, provide a... description of the research methodologies you would employ if you were going to conduct an actual market survey, a description of the research instrument(s) you would employ, and a listing of the types of secondary information sources you would evaluate.
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1. A description of the research methodologies you would employ if you were going to conduct an actual market survey.
2. A description of the research instrument(s) you would employ.
3. A listing of the types of secondary information sources you would evaluate.
4. An assessment of the major factors involved in identifying a new marketplace for an existing product.
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Research Methodologies
1)self completion - a participant fills out a survey on their own - this could be pen-and-paper or online
2) interview - an unbiased interviewer will ask question in order to understand the problem. This could be done face-to-face or by telephone
3)focus group - a moderator asks a group of people about a problem or issue and the conversations that are generated are recorded and analyzed
4)experimental - here you actually create an experiment to perhaps assess how much a customer likes/dislikes a particular product. A blind taste test would be one example.
5) Observational - here, the market researcher tries to evaluate what is happening naturally. They try to blend into the crowd so that the participants are unaware that they are being watched. This way, consumer's true behavior could be assessed. An example would be in a grocery store - if a market researcher wants to see how long a consumer spends looking at the eggs, they would observe people in the store.
research instrument(s)
1)self completion - the instruments needed would be pen and paper or a web site
2) interview - you need a recording device (but first, you have to make sure you have permission before you begin to record). It is critical to record the conversation since it is too difficult to remember every little detail which is expressed normally - by having it recorded, you can ...
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