Purchase Solution

Explanation of the purpose of mission statements

Not what you're looking for?

Ask Custom Question

1. What key elements should be covered when writing a good mission statement? What is the purpose of a mission statement?

2. What is the difference between primary and secondary research methods? Provide an example of how each of these could be used

3. Write out two different examples of closed-end questions you might use for a market research survey.

4. Putting surveys aside, what other market research methods could be used to gather data? Please describe at least three.

Purchase this Solution
Solution Summary

This solution discusses the purpose of mission statements and the elements that need to be covered when writing one.

Solution Preview

What key elements should be covered when writing a good mission statement? What is the purpose of a mission statement?

Ideally, mission statements should be short and to the point. When writing a good mission statement there is key elements that need to be covered. These include the following:
What does your business do, what is the reason for your businesses existence?
Who benefits from your business products or services, what are you trying to achieve on behalf of your customers?
Why is it better than other businesses products or services in the marketplace?
What do you do well?
What would you like to be doing better?
Who do you serve best?
Who would you like to serve better?
What actions would you like to be distinguished for?
Where would you like your business to be going?
The purpose of a mission statement is designed to communicate your business purpose to your customers and guide yourself and your staff in making critical strategic decisions about the direction of the company. Overall, the mission statement should be a clear overview of your company values and ideals. A well thought out mission statement can convey your business purpose and reason for ...

Solution provided by:
Jackie K, MBA
Education
  • Masters Degree, Strayer University
  • Bachelors Degree, Armstrong Atlantic State University
Recent Feedback
  • "Thank you so much, I had a hard time trying to decide between team Leadership, and tranformational"
  • "Outstanding Response! Thank you."
  • "thank you so much for your help"
  • "I like your answers, very straight to the point."
  • "Thank you very helpful. If there are any references could you direct me to them?"
Purchase this Solution
Free BrainMass Quizzes
Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Motivation

This tests some key elements of major motivation theories.

View More Free Quizzes
Related BrainMass Solutions

  • Police Organizations - Mission Statements

    Mission statements are the cornerstone of effective organizations. Do mission statements really serve a purpose? Yes, they serve an integral purpose because they outline the purpose of the organization.

  • Strategic Management: Mission and Vision Statements

    The purpose of the mission statement is to set specific goals for the organization. The purpose of the vision statement is to create a picture/dream of the future.

  • Mission Statements

    A mission statement advises the company, the employees and the consumer of what the company's purpose is.

  • Mission Statement Internet Search

    Show what addition purpose each mission statement has Include references and web addresses List three examples of mission statements for human services organizations Mission statements are brief statements that indicate who a group is, what

  • Strategic Planning & Management

    Vision Statements also state the purpose of the organization but they base their objectives in terms of the organization's values rather than the measures that the mission statement identifies.

  • Mission and vision statements

    These objectives guide the formulation of mission and vision statements. Further, organizational values, culture and philosophy also impact the formulation of mission and vision statements of an organization.

  • Dangers of Flawed Mission Statement

    480148 Mission Statements Regarding the various aspects of strategic planning, including the mission and vision of the organization, answer the following: These following three comical mission statements are used as a joke to point out that wording

  • Organization: Vision and Mission

    Jacobs discusses the importance of a mission statement and refers to the mission statement as the purpose of the organization. (Jacobs, Jerald A. "Legal: The statement of purpose." Association Management 50, No10.

  • Case Study of Performance Management

    Evaluate the mission and vision statements of PepsiCo against the theoretical purpose of such statements.

  • mission and vision statements

    The mission and vision statement should be defined within the word limit of 50 to 100 words comprising of the main purpose and objectives of the organization.

View More Related Solutions