Purchase Solution

Conducting Marketing Research

Not what you're looking for?

Ask Custom Question

Discuss the process of conducting marketing research. Think about new product ideas for the working adult student population and discuss potential survey questions you think would be sufficient to gather evidence and data to gauge interest in your product(s).

Purchase this Solution

Solution Summary

The solution discusses the process of conducting marketing research. It also lists down new product ideas for the working adult student population and potential survey questions that would be sufficient to gather evidence and data to gauge interest in the product(s). References included.

Solution Preview

Discuss the process of conducting marketing research.

Conducting market research is very important hence, there is a need to learn on market research techniques and resources needed for the business planning process and preparing the business plan. Market research greatly helps in being able to make decisions based on hard data rather than simply relying on gut instinct. The process of conducting market research involves gathering, interpreting, and reporting data to take advantage of market opportunities or solve a marketing problem.

1. Setting research goals is an essential start to a successful market research. It helps determine the types of research needed which depends on one's research goal which is a statement one is seeking to prove.

2. Gather and analyze data - After setting goals and formulated it to a statement, identify the types of information needed to prove the research statement and collect it. There are two categories: primary and secondary and sometimes one can conduct both and start with secondary research ...

Purchase this Solution


Free BrainMass Quizzes
Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Lean your Process

This quiz will help you understand the basic concepts of Lean.