Purchase Solution

What factors have the greatest influence on marketing research?

Not what you're looking for?

Ask Custom Question

1. How does the company you work for define marketing research? What purpose does marketing research play in your organization?

2. Thinking back to your response for WK1 DQ1, which of the following factors: cost, culture, time, or geography, has the greatest influence on marketing research in the organization you work for? Why? What types of challenges are there in conducting marketing research? How can an organization overcome these challenges? Do you feel the information gathered by marketing research firms is entirely accurate? Explain your answer.

3.The organization you work for most likely spends significant money on marketing research; does this guarantee success? Explain your answer. How does marketing research impact the 4Ps? Should management consider marketing research when making decisions? Why or why not?

Purchase this Solution

Solution Summary

This solution discusses marketing research in a broadcasting company in approximately 1000 words.

Solution Preview

Dear student:

I enjoyed assisting. I am the original author ...

Solution provided by:
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
Recent Feedback
  • "Thank you!!!"
  • "Thank you"
  • "Thank you so much "
  • "Thank you very much"
  • "Thank you so much "
Purchase this Solution


Free BrainMass Quizzes
SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.