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marketing research

Imagine you were conducting a marketing research study for your company. Which of the following factors: cost, culture, time, or geography, would have the greatest influence on your research? Why?

What types of challenges have you encountered, or would you expect to experience in conducting international marketing research? How can an organization overcome these challenges?

Do you feel the information gathered by marketing research firms is entirely accurate? Explain your answer.

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If it is an international marketing research in another country, the culture of that country would have a major bearing on my research as it needs to be customized and/or adapted to suit local preferences. Another major factor that affects almost every research is cost and timeline, as research needs to prove its worth in terms of ROI or return on investments and should be produced in the ...

Solution Summary

Imagine you were conducting a marketing research study for your company. Which of the following factors: cost, culture, time, or geography, would have the greatest influence on your research? Why?

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