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    Do you feel comparison advertising is socially desirable

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    Do you feel comparison advertising is socially desirable?

    Please share at least two examples of comparison advertising.

    © BrainMass Inc. brainmass.com June 3, 2020, 6:29 pm ad1c9bdddf

    Solution Preview

    Comparison advertising can be defined as type of advertising in which the advertising brand's characteristics and features are compared with other competing brands in the same product category. This form of advertising is often done in product categories such as car manufacturers who often show the comparison between two ...

    Solution Summary

    The solution discusses if comparison advertising is socially desirable.