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Do you feel comparison advertising is socially desirable

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Do you feel comparison advertising is socially desirable?

Please share at least two examples of comparison advertising.

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Solution Summary

The solution discusses if comparison advertising is socially desirable.

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Comparison advertising can be defined as type of advertising in which the advertising brand's characteristics and features are compared with other competing brands in the same product category. This form of advertising is often done in product categories such as car manufacturers who often show the comparison between two ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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