Can more steps in the distribution channel save consumer money?

Related BrainMass Solutions

• Wal-Mart Distribution (Place) Strategies

  In this distribution channel, there are various channel intermediaries who help move a product from producer to the final consumer. The distribution channel of Wal-Mart consists of retailers and the final consumer.

• Distribution Channels/Logistics & Sales Promotion

  You don't pay a middleman for services so you get a lower price (there is a jewelry store that advertises they buy their diamonds direct so YOU can save money).

• Direct Distribution Channels

  83664 Direct Distribution Channels One company in the computer business, Dell, and one company in the home appliance business, Orick, have decided to sell directly to the consumer and eliminate all of the "Middlemen."

• DonConsumer/Trade Promotions Combine for Brand Strategy?

  In addition, consumer promotions help pull the product through the distribution channel, inciting wholesalers, retailers, and distributors to add the product based upon consumer demand.

• Developing a Distribution Channel Strategy

  Furniture can be placed in retail outlets of the company and are direct to the consumer. Frazier, G.L. (2009) Physical distribution and channel management: A knowledge and capabilities perspective. Journal of Supply Chain Management. April.

• Marketing Management

  Sony is using unified and intensive distribution strategy to position its product and make its hardware distribution operation under one shed. This will save time, money and thus improve efficiency.

• Direct and Indirect Marketing Distribution Channels

  Intermediaries such as wholesalers, distributors, or retailers are the primary indirect channels for manufacturers. In direct distribution, the manufacturer sells directly to its customers. Some companies do not save money by using a direct channel.

• You and your team have decided to investigate the use of alternative distribution channels. Use the Library and internet to provide one other alternative channel management technique that could help a company sell its products or services. What conclusions, both positive and negative, can you draw about alternative channel management techniques? How can this knowledge help you make better applied marketing management decisions?

  It includes catering to a group or target consumer in order to expose, sell, market. etc goods or services to the public. The disadvantages can be channel conflict, increase in distribution costs and the total cost of the corporation.

• Marketing

  included in the channel mix of the organization because it can cause an increase in the cost of the company.