Direct Distribution Channels
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One company in the computer business, Dell, and one company in the home appliance business, Orick, have decided to sell directly to the consumer and eliminate all of the "Middlemen." Would they have made more money using conventional distribution channels?"
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Solution Summary
This solution discusses the Direct Distribution Channels.
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A channel of distribution comprises a set of institutions, which perform all of the activities utilized to move a product and its title from production to consumption.
Types of Channel Intermediaries.
There are many types of intermediaries such as wholesalers, agents, retailers, the Internet, overseas distributors, direct marketing (from manufacturer to user without an intermediary), and many ...
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