Direct and Indirect Marketing Distribution Channels
Compare and contrast direct and indirect marketing distribution channels. Describe some circumstances when direct distribution would be preferred and some circumstances when indirect distribution would be the choice.
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Compare and contrast direct and indirect marketing distribution channels
Distribution channels provide a link between production and consumption. Distribution issues arise when deciding brand level strategy. When relating to brand image, retailers and other channel members provide services to their customers, such as repairs, information, and selling products or accessories. Not every retailer provides every service. Depending on the company's services or products will determine the distribution channel.
The supply chain typically dictates what channel is more preferable for suppliers and ...
Solution Summary
Distribution channels provide a link between production and consumption. Distribution issues arise when deciding brand level strategy. When relating to brand image, retailers and other channel members provide services to their customers, such as repairs, information, and selling products or accessories. Not every retailer provides every service. Depending on the company's services or products will determine the distribution channel.
... a classic example of direct marketing, where the ... to the consumers, use indirect channels of distribution... are the conditions where direct channel of distribution...
... In direct marketing channel, the manufactures sells the goods ... consumer and in indirect marketing channel; there are ... selection of the marketing channel is based ...
What is EDI? Compare direct and indirect marketing distribution channels. ... 2. Compare and contrast direct and indirect marketing distribution channels. ...
... of distribution channel Channel levels-direct versus indirect distribution Channel organization ... vertical, horizontal, and multichannel marketing system. ...
... The indirect channel provides less control to the organization whereas direct channel provides more ... For example; marketing plan provides details on how ...
... manner, as Esprit uses direct channels for the Marketing and Distribution... its products, on the other hand, Nokia uses direct and indirect channels for the ...
... the right segment, and making marketing mix decisions ... can order boxes of chocolate bar direct over the ... the telephones as well as indirect through discount ...
