Direct and Indirect Marketing Distribution Channels
Compare and contrast direct and indirect marketing distribution channels. Describe some circumstances when direct distribution would be preferred and some circumstances when indirect distribution would be the choice.
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Compare and contrast direct and indirect marketing distribution channels
Distribution channels provide a link between production and consumption. Distribution issues arise when deciding brand level strategy. When relating to brand image, retailers and other channel members provide services to their customers, such as repairs, information, and selling products or accessories. Not every retailer provides every service. Depending on the company's services or products will determine the distribution channel.
The supply chain typically dictates what channel is more preferable for suppliers and ...
Solution Summary
Distribution channels provide a link between production and consumption. Distribution issues arise when deciding brand level strategy. When relating to brand image, retailers and other channel members provide services to their customers, such as repairs, information, and selling products or accessories. Not every retailer provides every service. Depending on the company's services or products will determine the distribution channel.
Which company Esprit and Nokia operates using directand indirectchannels
Identify the differences between Esprit and Nokia and how the two operate differently and decide whether or not one company could cross from one channel format to the other.
The Internet is forcing businesses away from traditional functions such as distribution. The internet effectively closes the gap between the buyer and the seller and has slowly been eliminating middlemen or intermediaries. Select a company from one of the following industry:
- Computers or small electronics
Using the compan
It has been said that "Channels of Distribution may be the best opportunity for a sustained competitive advantage." Do you agree or disagree? Please compare the Channels of Distribution (Place) to Product, Price, and Promotion in terms of its importance within the Marketing Mix (Four P's).
An overoptimistic sales forecast has resulted in excess inventory sitting idle at a company's warehouse. As the manager of the company, my job is to troubleshoot the problem and get results. My instinctive reaction is to open up new channels of distribution. I need to come up with five critical questions I should ask myself befo
How does Wal-mart use channels of distribution to support its products or services? Explain the importance of product and place in the development of marketing strategy and tactics in general.
Why are marketingchannelsand intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time? Give an example of a channel and product to illustrate your points.
Question: Can you please explain what the channels of distribution (place) of a product or service for a specific organization entail. Also can you please suggest an article and explain how this organization's channels of distribution support its product or service.
