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Direct and Indirect Marketing Distribution Channels

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Compare and contrast direct and indirect marketing distribution channels. Describe some circumstances when direct distribution would be preferred and some circumstances when indirect distribution would be the choice.

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Solution Summary

Distribution channels provide a link between production and consumption. Distribution issues arise when deciding brand level strategy. When relating to brand image, retailers and other channel members provide services to their customers, such as repairs, information, and selling products or accessories. Not every retailer provides every service. Depending on the company's services or products will determine the distribution channel.

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Compare and contrast direct and indirect marketing distribution channels

Distribution channels provide a link between production and consumption. Distribution issues arise when deciding brand level strategy. When relating to brand image, retailers and other channel members provide services to their customers, such as repairs, information, and selling products or accessories. Not every retailer provides every service. Depending on the company's services or products will determine the distribution channel.

The supply chain typically dictates what channel is more preferable for suppliers and ...

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