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Channels of Esprit and Nokia

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Which company Esprit and Nokia operates using direct and indirect channels

Identify the differences between Esprit and Nokia and how the two operate differently and decide whether or not one company could cross from one channel format to the other.

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The response addresses the queries posted in 365 Words, APA References

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The response addresses the queries posted in 365 Words, APA References

Channels of Esprit and Nokia

Answer 1

Esprit is a Multinational Company, which operates in Apparels and Accessories and has well established Marketing Network. Esprit uses direct channels such as wholesale, Retailer and Licensing for the Operating purpose. On the other hand, Nokia which is a Telecommunication Company uses both the direct as well as the indirect channels such as Wholesalers, Retailers, Licensing, Middlemen and Agents for operating its diversified business within the County and across the Country (About Nokia, 2008).

Answer 2

There is a big difference between Esprit and Nokia, as the former one is Retail ...

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Ashish Sharma, MBA (IP)
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  • BBA, University of Rajasthan
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