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Push Strategy is Better for Nokia Than a Pull Strategy

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Do you think a push strategy is better for Nokia than a pull strategy?

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Solution Summary

The solution discusses whether a push strategy is better for Nokia than a pull strategy.

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In determining whether a push strategy or pull strategy is better for Nokia, we must first look at the industry and various aspects of the current cellular phone market. A push strategy uses retailers and other channels to promote products offered. A pull strategy relies on spending large quantities on advertising, to create a demand for products. ...

Solution provided by:
Beatrice Martino, MEd
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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