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    Push Strategy is Better for Nokia Than a Pull Strategy

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    Do you think a push strategy is better for Nokia than a pull strategy?

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    © BrainMass Inc. brainmass.com March 4, 2021, 10:29 pm ad1c9bdddf
    https://brainmass.com/business/strategy-and-business-analysis/push-strategy-better-nokia-pull-strategy-334921

    Solution Preview

    In determining whether a push strategy or pull strategy is better for Nokia, we must first look at the industry and various aspects of the current cellular phone market. A push strategy uses retailers and other channels to promote products offered. A pull strategy relies on spending large quantities on advertising, to create a demand for products. ...

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    The solution discusses whether a push strategy is better for Nokia than a pull strategy.

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