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Promotion Mix Strategy

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Discuss promotion mix strategy as it related to QuickBooks software. Explain if you will use a push strategy, a pull strategy, or both strategies, and explain why.

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Solution Summary

This solution discusses the concept of promotion mix strategy as it relates to a specific business example and discusses whether a pull strategy, a push strategy, or a mix is the best option in this scenario.

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With QuickBooks software, the best strategy would be a push strategy. "A 'push' promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product" (Riley, 2012, para 2). This strategy works to make ...

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