Can you please explain and give your personal opinion, of what are the organizational and societal functions of Public Relations? Please differentiate between both. How do you categorize organizational and societal functions of P/R? What similarities and differences exist between the both? Please give some scenarios
See attached files. Fixed Price Insurance contract - how does it affect the decision to enter into the television marketing deal. Attachments Word - Requirements (short) Excel - Response Example Template
What are the industry changes in competitive environment resulting in threats for a restaurant business?
Overview of the company: Kathon product sales have been disappointing considering the potential market available and the quality and benefit provided to consumers. The product is a metalworking fluid designed to kill microorganisms in metalworking fluids. The factor which has contributed to the poor results was brand recognit
A pro-life group wanted to test the effectiveness of an antiabortion commercial. Two random samples, each of 250 respondents, were recruited in Atlanta, Georgia. One group was shown the antiabortion commercial. Then, attitudes toward abortion were measured for respondents in both groups. What were the independent and depende
Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following task: Formulate your research design. My topic is reducing obesity in children.
You work for a shopping mall development and management company. Your company is considering adding on to each of the malls that it manages. These additions would house a common area for individuals to gather and rest while shopping. This area would include couches, chairs, televisions, video game equipment, books and magazines.
You work for a shopping mall development and management company. Your company is considering adding on to each of the malls that it manages. These additions would house a common area for individuals to gather and rest while shopping. This area would include couches, chairs, televisions, video game equipment, books and magazines.
You have been approached by representatives of a downtown shopping mall. They have the following concerns: Business (and revenue) at the shopping mall is declining. Management believes that shops in the mall are losing business because of increased competition from suburban malls, but have no data to "support" their beliefs
Prompt: A large computer parts company has been traditionally doing well by building strong customer relationship and obtaining loyalty in their products. However, they were introduced to an internet service for manufacturers that uses search engines that can cross reference parts from multiple manufacturers based on part numbe
Your team has been hired by a gardening magazine that is interested in improving circulation through editorial improvements which they will announce in a new marketing campaign. They'd like to put a questionnaire on their website to find out why people garden and what information they would like to have in a magazine. Your team
Trading up and down are product strategies and are closely related to the business cycle. It seems that firms trade up during periods they are doing well and then trade down during recession. Why do all business seem to follow the same?
Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impac
My research topic is reducing Obesity in Children. I need help getting started. Any help will be appreciated. Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following tasks: ? Select a research topic. ? Define the research problem. ? Develop the research appro
Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impac
Details: America is a fat nation in which almost 2/3rds of all Americans are overweight. This national weight problem is causing a variety of severe health problems in both adults and children. For example, four percent of adolescents now have Type II diabetes (which typically never effects youths). Among the reasons for this
Objective: Describe how to position products and services compared to the competition. Discuss the implications of the societal marketing concept. Details: Identifying and Understanding Trends in the Marketing Environment Consumer behavior is influenced by both internal and external factors. Internal factors, also ca
Identifying and Understanding Trends in the Marketing Environment Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cul
1. I need to understand what Public/Relations mean? I need your personal opinion about what P/R means and three definitions. 2. What does it mean when they say compare and contrast, because I have to compare and contrast these definitions in my paper? 3. Also, why do you think there are so many different definitions of PR
Assume you are the Corporate Communications Director for the organization when responding.... Part 1- You've just been told your company (a Fortune 100 public company) will miss its quarterly earnings target. How do you announce this and to whom? As you consider your response, keep in mind these key elements- 1. Wha
I have recently been hired to a new organization and am sitting in to observe a meeting between one of your co-workers, Milhouse and a salesman who is trying to sell an additional part to a machine that your company recently purchased. The salesman is well into his routine, and has already gotten your co-worker to admit that a q
1. Distinguish between a generic market and a product-market. Provide an example. 2. In your own words, explain several reasons why marketing managers should consider international markets when evaluating possible opportunities. 3. Explain what market segmentation is. 4. Discuss the impact of the new teen cycle on m
In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement: Due to the number of stakeholders involved, there is a significant chance that ethical dilemmas will arise when marketing research is conducted. Describe a p
You are the marketing manager for Sweet Cookies, Inc. which is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the six W's of a descriptive research design and how they may be adopted f
Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impac
Channels of Distribution Could you please provide an example of the channels of distribution (place) of a product or service for a specific organization and how the organization's channels of distribution support its product or service?
See the attached file. Please give some examples of high level domestic and global environment factors that can impact an organization of marketing decisions? In what forum does technology impacts the marketing decisions? (What do they mean by that)? What is the relevancy of social responsibility and ethics as related
1. What is the relationship between differentiation and positioning of products and services? 2. What is the impact of the product cycle on marketing? Please give examples and explain.
What is the relationship between differentiation and positioning of products and services? What is the impact of the product cycle on marketing? Please give examples and explain in your own opinion.
In a fast growing company, does an increase in the company's sales necessarily imply an increase on the expense side as will? Explain answer. And how are long-term capital expenditures budgeted in a quarterly budgeting process?