In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement:
Due to the number of stakeholders involved, there is a significant chance that ethical dilemmas will arise when marketing research is conducted.
Describe a potential dilemma and suggest ways in which it can be avoided.© BrainMass Inc. brainmass.com June 3, 2020, 6:13 pm ad1c9bdddf
Since there is a large number of stakeholders, market research must be conducted ethically, with out bias. That is why the majority of firms outsource their research to other firms (for example, I work in a Market Research firm that is independent, and that way, we can conduct unbiased research)
Imagine you have a new ...
This topic will examine the statement: ethical dilemmas will arise when marketing research is conducted.