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    Ethical dilemmas in marketing research

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    In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement:

    Due to the number of stakeholders involved, there is a significant chance that ethical dilemmas will arise when marketing research is conducted.

    Describe a potential dilemma and suggest ways in which it can be avoided.

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    https://brainmass.com/business/marketing/ethical-dilemmas-in-marketing-research-51658

    Solution Preview

    Since there is a large number of stakeholders, market research must be conducted ethically, with out bias. That is why the majority of firms outsource their research to other firms (for example, I work in a Market Research firm that is independent, and that way, we can conduct unbiased research)

    Imagine you have a new ...

    Solution Summary

    This topic will examine the statement: ethical dilemmas will arise when marketing research is conducted.

    $2.19

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