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Enviornmental Factors that impact an organization's marketing decisions.

See the attached file.

Please give some examples of high level domestic and global environment factors that can impact an organization of marketing decisions?

In what forum does technology impacts the marketing decisions? (What do they mean by that)?

What is the relevancy of social responsibility and ethics as related to an organization? (Please explain in details and give some examples)

Case: Nokia and the Cellular Phone Industry
1. Identify the key environmental factors, including industrial policy, in the cellular telephone industry that may impact global environmental factors that may impact Nokia's marketing decisions.
2. What resources, capabilities and technology have impacted Nokia's marketing decisions?
4. Analyze the importance of social responsibility and ethics as related to Nokia's marketing?

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Please give some examples of high-level domestic and global environment factors that can impact an organization of marketing decisions?

1. Identify the key environmental factors, including industrial policy, in the cellular telephone industry that may impact global environmental factors that may impact Nokia's marketing decisions.

The Economy
GNP or GDP per capita
GNP or GDP growth
Unemployment rate
Inflation rate
Consumer and investor confidence
Inventory levels
Currency exchange rates
Merchandise trade balance
Financial and political health of trading partners
Balance of payments
Future trends
Government
Political climate - amount of government activity
Political stability and risk
Government debt
Budget deficit or surplus
Corporate and personal tax rates
Payroll taxes
Import tariffs and quotas
Export restrictions
Restrictions on international financial flows
Legal
Minimum wage laws
Environmental protection laws
Worker safety laws
Union laws
Copyright and patent laws
Anti- monopoly laws
Sunday closing laws
Municipal licenses
Laws that favor business investment
Technology
Efficiency of infrastructure, including: roads, ports, airports, rolling stock, hospitals, education, healthcare, communication, etc.
Industrial productivity
New manufacturing processes
New products and services of competitors
New products and services of supply chain partners
Any new technology that could impact the company
Cost and accessibility of electrical power
Ecology
Ecological concerns that effect the firms production processes
Ecological concerns that effect customers' buying habits
Ecological concerns that effect customers' perception of the company or product
Socio-Cultural
Demographic factors such as:
Population size and distribution
Age distribution
Education levels
Income levels
Ethnic origins
Religious affiliations
Attitudes towards:
Materialism, capitalism, free enterprise
Individualism, role of family, role of government, collectivism
Role of church and religion
Consumerism
Environmentalism
Importance of work, pride of accomplishment
Cultural structures including:
Diet and nutrition
Housing conditions
Potential Suppliers
Labor supply
Quantity of labor available
Quality of labor available
Stability of labor supply
Wage expectations
Employee turn-over rate
Strikes and labor relations
Educational facilities
Material suppliers
Quality, quantity, price, and stability of material inputs
Delivery delays
Proximity of bulky or heavy material inputs
Level of competition among suppliers
Service Providers
Quantity, quality, price, and stability of service facilitators

Special requirements
Scanning these macro environmental variables for threats and opportunities requires that each issue be rated on two dimensions. It must be rated on its potential impact on the company, and rated on its likeliness of occurrence. Multiplying the potential impact parameter by the likeliness of occurrence parameter gives us a good indication of its importance to the firm.

Please note that these factors have been taken from common reference sources. Please see the references given below.
The world, as we now know it, is changing at a terrific rate due to technology advances. 1984 was a major milestone for the telecom industry in the 20th Century. Not only because the AT&T monopoly had been broken up (although it was important), but because that was the year we were first introduced to wireless service. We can all thank William McGraw for mobile communications. His dream and persistence to make it a reality has made our lives that much easier or difficult depending on your perspective.

What started out as a novelty to those who could afford the service, has now became the property of the masses, a multi-billion dollar industry that created well known brands such as Motorola, a pioneer in the cellular phone manufacturing industry, followed by Nokia and others.

Many of us will remember that the first cellular phones in use were fairly large and heavy to carry around, now known as the "brick" phone, with the first cellular phone being offered in 1984 by Motorola, the Dynastic 8000X with a price tag of $3,995 and weighing 2 pounds. And in 1991, the Motorola MicroTac Lite was considered the lightest phone yet and retailed at $1,000. As a credit to technology, we now carry cellular phones small enough to carry in our pockets and they cost a lot less. Look at the Star Tac or Nokia 252 phone in comparison. Not a bad run for a relatively new industry and service. The future will hold more in store for us than we may think. Some very interesting gadgets are already in testing by the manufacturers.

We can now go ...

Solution Summary

The 2871 word, cited solution includes a huge listing of factors which may impact Nokia's marketing decisions.

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