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    Enviornmental Factors that impact an organization's marketing decisions.

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    Please give some examples of high level domestic and global environment factors that can impact an organization of marketing decisions?

    In what forum does technology impacts the marketing decisions? (What do they mean by that)?

    What is the relevancy of social responsibility and ethics as related to an organization? (Please explain in details and give some examples)

    Case: Nokia and the Cellular Phone Industry
    1. Identify the key environmental factors, including industrial policy, in the cellular telephone industry that may impact global environmental factors that may impact Nokia's marketing decisions.
    2. What resources, capabilities and technology have impacted Nokia's marketing decisions?
    4. Analyze the importance of social responsibility and ethics as related to Nokia's marketing?

    © BrainMass Inc. brainmass.com April 3, 2020, 2:56 pm ad1c9bdddf
    https://brainmass.com/business/marketing/enviornmental-factors-that-impact-an-organization-s-marketing-decisions-51149

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    Please give some examples of high-level domestic and global environment factors that can impact an organization of marketing decisions?

    1. Identify the key environmental factors, including industrial policy, in the cellular telephone industry that may impact global environmental factors that may impact Nokia's marketing decisions.

    The Economy
    GNP or GDP per capita
    GNP or GDP growth
    Unemployment rate
    Inflation rate
    Consumer and investor confidence
    Inventory levels
    Currency exchange rates
    Merchandise trade balance
    Financial and political health of trading partners
    Balance of payments
    Future trends
    Government
    Political climate - amount of government activity
    Political stability and risk
    Government debt
    Budget deficit or surplus
    Corporate and personal tax rates
    Payroll taxes
    Import tariffs and quotas
    Export restrictions
    Restrictions on international financial flows
    Legal
    Minimum wage laws
    Environmental protection laws
    Worker safety laws
    Union laws
    Copyright and patent laws
    Anti- monopoly laws
    Sunday closing laws
    Municipal licenses
    Laws that favor business investment
    Technology
    Efficiency of infrastructure, including: roads, ports, airports, rolling stock, hospitals, education, healthcare, communication, etc.
    Industrial productivity
    New manufacturing processes
    New products and services of competitors
    New products and services of supply chain partners
    Any new technology that could impact the company
    Cost and accessibility of electrical power
    Ecology
    Ecological concerns that effect the firms production processes
    Ecological concerns that effect customers' buying habits
    Ecological concerns that effect customers' perception of the company or product
    Socio-Cultural
    Demographic factors such as:
    Population size and distribution
    Age distribution
    Education levels
    Income levels
    Ethnic origins
    Religious affiliations
    Attitudes towards:
    Materialism, capitalism, free enterprise
    Individualism, role of family, role of government, collectivism
    Role of church and religion
    Consumerism
    Environmentalism
    Importance of work, pride of accomplishment
    Cultural structures including:
    Diet and nutrition
    Housing conditions
    Potential Suppliers
    Labor supply
    Quantity of labor available
    Quality of labor available
    Stability of labor supply
    Wage expectations
    Employee turn-over rate
    Strikes and labor relations
    Educational facilities
    Material suppliers
    Quality, quantity, price, and stability of material inputs
    Delivery delays
    Proximity of bulky or heavy material inputs
    Level of competition among suppliers
    Service Providers
    Quantity, quality, price, and stability of service facilitators

    Special requirements
    Scanning these macro environmental variables for threats and opportunities requires that each issue be rated on two dimensions. It must be rated on its potential impact on the company, and rated on its likeliness of occurrence. Multiplying the potential impact parameter by the likeliness of occurrence parameter gives us a good indication of its importance to the firm.

    Please note that these factors have been taken from common reference sources. Please see the references given below.
    The world, as we now know it, is changing at a terrific rate due to technology advances. 1984 was a major milestone for the telecom industry in the 20th Century. Not only because the AT&T monopoly had been broken up (although it was important), but because that was the year we were first introduced to wireless service. We can all thank William McGraw for mobile communications. His dream and persistence to make it a reality has made our lives that much easier or difficult depending on your perspective.

    What started out as a novelty to those who could afford the service, has now became the property of the masses, a multi-billion dollar industry that created well known brands such as Motorola, a pioneer in the cellular phone manufacturing industry, followed by Nokia and others.

    Many of us will remember that the first cellular phones in use were fairly large and heavy to carry around, now known as the "brick" phone, with the first cellular phone being offered in 1984 by Motorola, the Dynastic 8000X with a price tag of $3,995 and weighing 2 pounds. And in 1991, the Motorola MicroTac Lite was considered the lightest phone yet and retailed at $1,000. As a credit to technology, we now carry cellular phones small enough to carry in our pockets and they cost a lot less. Look at the Star Tac or Nokia 252 phone in comparison. Not a bad run for a relatively new industry and service. The future will hold more in store for us than we may think. Some very interesting gadgets are already in testing by the manufacturers.

    We can now go ...

    Solution Summary

    The 2871 word, cited solution includes a huge listing of factors which may impact Nokia's marketing decisions.

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