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Shopping mall development and management company: What are the ethical and legal guidelines you should follow when setting up focus groups?

You work for a shopping mall development and management company. Your company is considering adding on to each of the malls that it manages. These additions would house a common area for individuals to gather and rest while shopping. This area would include couches, chairs, televisions, video game equipment, books and magazines. The company has asked you to research this idea to determine how shoppers would react to this concept and what other suggestions shoppers would have for this common area. You have decided you will conduct focus groups to gather the data. Prepare sample questions and a topic list that you will use to guide the focus groups. What are the ethical and legal guidelines you should follow when setting up focus groups?

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You work for a shopping mall development and management company. Your company is considering adding on to each of the malls that it manages. These additions would house a common area for individuals to gather and rest while shopping. This area would include couches, chairs, televisions, video game equipment, books and magazines. The company has asked you to research this idea to determine how shoppers would react to this concept and what other suggestions shoppers would have for this common area. You have decided you will conduct focus groups to gather the data. Prepare sample questions and a topic list that you will use to guide the focus groups.

Sample Questions and topic list for focus group.
What large should be the area for resting and gathering in a shopping mall?
What amenities should the resting areas of a good shopping mall have?
What entertainment facilities should a large mall have in its common area?
Should books and magazines should be available in the common area of a shopping mall? If yes, then which books and magazines would you prefer?
What types of chairs and couches should be available in the common areas of a shopping mall? How many?
Do you think that video games and televisions should be installed in the common areas of shopping malls?

Topics
Shopping malls should have large common areas with couches and chairs.
Televisions should not be placed in shopping mall common places.
Books and magazines have no place in shopping mall common places.
Video games are important in shopping mall common places.
What are the uses of shopping mall common places?
Every shopping mall should have large common places, full of ...

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