Big Lots: A Premium on Being Cheap During a period of economic slowdown, discount retailers are all the rage. As consumers are forced to become more frugal, stores like Big Lots are attracting more business. Big Lots is known as a closeout retailer. They purchase discontinued or repackaged products and sell them for up to 70
I need your help with the following power points. We are a team of five and we are giving a presentation tonight. I need your help with what I need to say. I am including what our team wrote as well. Power Points: BRINGING BACK THE FANS PROMOS FREE TICKETS MEET THE PLAYERS FREE STUFF RIDE THE ZAMBONI (I don't k
I need your help with a case study public relations problem The case study is: After a labor dispute, there is often an ill effect on fans of sporting events. The NHL has been on strike and missed an entire session. Your challenge is to WIN BACK HOCKEY FANS and try to make them forget all about the strike. (Let's assume th
Please help with this article, can you give me your comments on it. Major James K. Hann climbed into a cherry picker for news cameras last year to call attention to one of his successes. City workers, he said, were ridding Los Angeles of an "urban menace" - shoes dangling from utility lines. To arrange the media event, the
I am the marketing manager of Sweet Cookies, Inc. which is planning to launch a new line of cookies to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the six W's of a descriptive research design and how they may be adapted for Sweet Co
1) How do I define PUBLIC RELATIONS? 2) How do i analyze the relationship betwwen PR and marketing? 3) How do I explain the organizational and societal functions of PR?
Market Management Concepts
I need your help in defining public relations and can you include your personal definition of PR and I also need your help with definitions from three different sources. Can you help me to compare and contrast these definitions and can you help me answer the follwing question Why do you think there are so many different definit
Looking at trilogies Lord of the Rings and Harry Potter. Let's look at the Harry Potter phenomenon. The four-book series has sold enormous amounts in more than 200 countries. Each Harry Potter movie premiere has broken box office records world wide. During the production of each movie, marketers keep interest high and the Ha
Here is a summary of what I need help with... Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or c
As mentioned earlier, Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or choose another link if they
The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core t
1.I have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. I need a summary of a lecture. In my lecture I need to give specific examples of known service companies avoiding or falling prey to "positioning errors". 2.Ricketts Heating and Air installs natural gas-fire
I need your help with finding and writing on DIFFERENTIATION and POSITIONING. We are writing a term paper as a team. And my section is on Differentiation and Positioning and the organization we selected is Unified Western Grocers. I have no idea what differntiation and positioning means and I don't know where to start or where t
Applies manufacting overhead to all units at the rate of $80 per mahcine hours. Deluxe Executive Direct material cost $40 $65 Direct labor cost 25 25 Budgetedc volume (units) 16,000 30,000 The controller, who is studying the use of activity-based acosting, has det
Background: Market expansion strategy is a business strategy in which a company that is already the market leader tries to expand existing services into new markets. In a fragmented and heterogeneous market, where some segments are less well developed than others, a market expansion strategy may generate substantial additiona
What market and competitor characteristics distinguish each of the major growth extension strategies (Increased penetration strategy, Extended use strategy and Market expansion strategy)?
What market and competitor characteristics distinguish each of the major growth extension strategies? Consider the following: Leaders: Fortress/position defense strategy Flanker strategy Confrontation strategy Market expansion Contraction/strategic withdrawal Followers: Frontal attack strategy Leapfrog strategy
Identify the following challengers' share-growth strategies exhibited in the scenario and provide a rationale for the response (Encirclement example).
Identify the following challengers' share-growth strategies exhibited in the scenario and provide a rationale for the response (The introduction of reliable, easy-to-handle digital cameras into the photography market with a promotion campaign that maintains that the benefits of the technology justify switching away from traditio
I have some questions in relations to the story below (The Australian Financial Review, May 17, 2002.) Qantas has a lot riding on remaining dominant and profitable in the Australian domestic market for air travel and freight, as well as remaining profitable on its overseas routes-particularly the "Kangaroo" route to and fr
Identify the following challengers' share-growth strategies exhibited in the scenario and provide a rationale for the response (The introduction of low-priced, reliable, and fuel-efficient small cars by Japanese auto makers when first entering the U.S. market in the late 1960s and early 1970s).
Identify and describe the three primary performance dimensions that are important to business unit managers and then compare low-cost defenders with prospectors in terms of these primary performance dimensions.
Forecasting: Seeking Financial Altitude in a Cloudy Sky LEAD STORY-DATELINE: The Australian Financial Review, May 17, 2002. Qantas has a lot riding on remaining dominant and profitable in the Australian domestic market for air travel and freight, as well as remaining profitable on its overseas routes-particularly th
Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impac
I need help discussing some of the ethical issues brought up by this article below. How about the consumer's responsibility? America is a fat nation in which almost 2/3rds of all Americans are overweight. This national weight problem is causing a variety of severe health problems in both adults and children. For example, fo
I need your help finding an article that discusses the relationship between marketing research and marketing strategy and tactics. And I also need your help in summarising the article and how would i describe the purpose of the marketing reseach and assessing the importance of this research in relation to the organizations ma
Hi, I'm looking for a second opinion on analyzing an ad (i posted this yesterday) In my readings it says, the keys to a great ad are: Strategy, Creativity and Execution. Please analyze the attached ad in those terms: To whom is the ad targeted to? Why is the ad there in the first place? Is the ad informing? If so how
Health Canada is trying to reduce teen smoking in Canada. They thus try to find out what teens feel about smoking and what it takes to help them stop smoking. However teens seem to be allergic to traditional market research tools such as focus groups or surveys. Suggest 2 creative ways that may help Health Canada get teens to
2) From a marketing standpoint, what is wrong with these questions? What is your husband's favorite brand of golf ball? What TV programs did you watch last Monday? What was the total income you reported in your income tax return last year? Are auto manufacturers making satisfactory progress in controlling auto emissions?