Identify two characteristics that make marketing ethics special (different from accounting ethics), and explain the implications of these unique characteristics on the ethics of marketing decisions. Give examples to illustrate.
In the case of Chonda-Za 1) In what way is Chonda-Za's operation ethically defensible and indefensible? How does the ethical defensibility depend on the ethical criteria being used? How can this be applied to real life examples? 2) In what ways does the case represent and misrepresent the nature of marketing communicati
Visit BizRate.com Provide a detailed analysis of the three characteristics of BizRate that makes it different from traditional channels of distribution. Identify three factors that account for its incredible success as a channel of distribution. Identify one factor that may hinder its success.
1) Explain the ways in which Jones Soda is (and/or is not) a big idea in the soft drink industry. Use theories/frameworks of innovation to support this view (ie: continuous innovation/knock-off/dynamically continuous/discontinuous.) Examine to what extent Jones soda has created a new market space in the industry. (http://www.
I would appreciate some guidelines to start writing this project. I did search at least 10 articles about sampling in journals such as the "Journal of Marketing Research" without success. These articles are too general and are very limited about the properties of research method. I would like to see whether sequential
Question 3 "Cacao Merivigliao."1 Several years ago, Italian consumers flocked to grocery stores to buy "Cacao Merivigliao" (Marvelous Cocoa) only to find that the product didn't exist. The creation of the writers of Italian national TV's "Indietro Tutta" ("Everything Backwards - or AFull Speed Astern") variety show, the mythi
How business ethics affect both global and domestic marketing decisions?
Please address the following: How do political factors affect both global and domestic marketing decisions?
Can you please explain how Business ethics,cultural, and social factors affect both global and domestic marketing decisions and provide one real-world example for each factor.
Your company is considering the use of television to advertise its product. The CEO has asked you and the other members of the marketing department to evaluate this option. In particular you are to debate the following issue: Has TV advertising lost power? Long deemed the most successful advertising medium, television adverti
How do environmental factors differ in domestic and global marketing plans?
What are some advantage of marketing both value and premium brands in the same product line? What are some disadvantages?
Can you please provide an example of the channels of distribution(place) of a product or service for a specific organization and how the organization's channels of distribution support its product or service.
What are some tools that can be used to evaluate the effectiveness of your positioning strategy?
What are the main areas you would look at, when the sales of a companies main product range are declining? A brief description of the main areas is all I'm after. Thanks Mick
Describe factors that influence the organizational buyers and consumers' purchasing decisions new products. An example I have used is a robotic vacume cleaner.
We've all discussed the ads that are obnoxious or annoying; now how about we discuss some ads that work. The most effective marketing campaign I have seen in recent months is for John Hancock Insurance. The television ads show children talking about what they want to be when they grow up; the slogan is, "It's not your life you
I spent all day today flying, and I noticed how companies market the captive audience on an airplane. For instance, I flew United, and they served only Pepsi products. With my breakfast meal, they included Eclipse Mints for after the meal and a bag of Starbucks ground coffee for passengers to take home and enjoy. The airlines
Question: Can you please explain what the channels of distribution (place) of a product or service for a specific organization entail. Also can you please suggest an article and explain how this organization's channels of distribution support its product or service.
Choose a business that you patronize and discuss why you prefer that store to the competition-be brand specific. Gather intelligence to improve your chosen company's market share
If a marketer were marketing to you, how would you describe yourself in terms of the target market? (Please be specific with demographic information) (This is not meant to be intrusive, but to understand the dynamics of target marketing) Why? Discuss two products (please be brand specific) currently being marketed that are t
You're a marketing manager at Starbucks, which just raised its prices by an average of 11%. Your boss wants to know what integrated marketing communications (IMC) vehicles you will emphasize to maintain the company's growth despite customer unhappiness with the price boost. Why did you choose those tools? What basic messag
Can you please explain what marketing research approach you would use to develop the marketing strategy and tactics for Hoover vacume cleaners?
The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core t
You are an executive for a large multinational corporation and are meeting with other managers to discuss the following topic: Is the right price a fair price? Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thou
Why do consumers buy what they buy? What are the cultural factors that influence buyer behavior?
There are several new products and services entering the marketplace on a daily basis. Pick a new product or service that catches your eye and discuss the marketing campaign that the company is using to introduce the product. Choose at least two methods of promotion from the following list: newspaper, magazine, internet, direct
Do you think it's easier to market to a consumer or to an organization? Consider market segmentation, behavior influencers, product development, and channels. What evidence do you have for your position?
There exists various criteria that marketers use to segment markets. How could one or more of these criteria be used in an unethical way?
I need an article that would further describe the relationship between marketing research and marketing strategy and tactics. Is there an article available on Wal-Mart or the toothpaste?