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    Marketing: select a new product and discuss two methods of promotion.

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    There are several new products and services entering the marketplace on a daily basis. Pick a new product or service that catches your eye and discuss the marketing campaign that the company is using to introduce the product. Choose at least two methods of promotion from the following list: newspaper, magazine, internet, direct mail, television, radio, outdoor. Why did the company choose that medium and who do you feel is the target market? Why? Can you please use a specific brand?

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    Solution Preview

    Crest White Strips is the brand chosen.

    The methods of promotion that I've noticed are all of those mentioned except ...

    Solution Summary

    The solution selected a product and briefly explained which types of promotion are being used.