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Cultural factors and marketing

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Why do consumers buy what they buy? What are the cultural factors that influence buyer behavior?

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Solution Summary

This solution discusses the cultural factors that might influence buyer behavior.

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Consumers buy what they buy because:

1. The product is in the trend- People feel that they need to keep up with the "jones'" as to what is in and what people need to be using to stay up do date. Such items include the latest technological advances and accessories. This is especially true in western capitalistic cultures where we value materialistic things at their highest and divide our classes up in monetary terms in terms of what we're worth and able to afford to buy. In less materialistic cultures such as cultures in tribal communities, such technology would not be valued as much as other priceless items and ...

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