Marketing Plans:Changes, Cultural Influences, External Fctrs
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A) Marketing tends to be very fluid. What are your thoughts on making changes to the plan or its various elements mid-year? What impact would changes make on other departments or aspects of the business?
B) Any thoughts on how to fully research the social and cultural influences for a specific target audience? How would you explore all of the external factors that impact marketing?
C) Now, I'm seeing many types of companies using text messaging as a component of their overall marketing plan. Does anyone receive text messages from a company? Do you feel they work?
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Solution Summary
This solution discusses the importance of making changes to a marketing plan or its elements mid-year, and the impact on other departments or aspects of the business. It also discusses how to fully research the social and cultural influences for a specific target audience, and how to explore external factors that impact marketing. In addition it discusses effectiveness of text message marketing. Examples are given.
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A) Marketing tends to be very fluid. What are your thoughts on making changes to the plan or its various elements mid-year? What impact would changes make on other departments or aspects of the business?
First, adequate opportunity should be given to the plan to see results and the impact it is having on the product, service, employees and sales. It is crucial to review and evaluate a marketing plan continually. Once the review has been conducted and sales evaluated, changes should be made to fine tune the plan and improve upon it. In making changes, it is important to keep everyone in the company apprised of the results, and any changes to be made. Marketing changes can impact ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
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