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External Influences on Marketing Strategy

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Provide two examples of external influences that might affect marketing strategy and describe how they might impact the strategy.

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Provide two examples of external influences that might affect marketing strategy and describe how they might impact the strategy.

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Two key external factors that might affect marketing strategy are:

1. Changes in Technology: Advancements in technology may impact firms in the same industry or other industries as well. For example: The recent developments in the mobile market (availability of features like camera, ...

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