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    Declining sales

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    What are the main areas you would look at, when the sales of a companies main product range are declining?

    A brief description of the main areas is all I'm after.

    Thanks Mick

    © BrainMass Inc. brainmass.com November 24, 2021, 11:23 am ad1c9bdddf
    https://brainmass.com/business/marketing/26970

    Solution Preview

    WHEN THE SALES OF A COMPANIES MAIN PRODUCT RANGE ARE DECLINING YOU SHOULD LOOK AT
    1. The stage of the product life cycle: Please note that if the product life cycle is in the declining stage, then there would be a fall in demand for the companies product range.
    2. Competition: If there is increase in the competition then there can be a fall in sales. Either the existing competition has become very aggressive or there are new competitors in the market place.
    3. Environment: there could have been changes in the business environment, which could have led to the fall in sales. For example there could have been a general fall in the real incomes of the companies customers and this could lead to a fall in demand for the ...

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