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Declining sales

What are the main areas you would look at, when the sales of a companies main product range are declining?

A brief description of the main areas is all I'm after.

Thanks Mick

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WHEN THE SALES OF A COMPANIES MAIN PRODUCT RANGE ARE DECLINING YOU SHOULD LOOK AT
1. The stage of the product life cycle: Please note that if the product life cycle is in the declining stage, then there would be a fall in demand for the companies product range.
2. Competition: If there is increase in the competition then there can be a fall in sales. Either the existing competition has become very aggressive or there are new competitors in the market place.
3. Environment: there could have been changes in the business environment, which could have led to the fall in sales. For example there could have been a general fall in the real incomes of the companies customers and this could lead to a fall in demand for the ...

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