Marketing Audit Approach Using the Marketing Audit Overview as a guide, prepare an action plan to include key tasks (what you will do and how you will do it) and due dates. Be sure to include key resources such as people, data, reports, and articles, among others to be used. The key word is Approach. The assignment is asking
Using the Marketing Audit Overview as a guide, prepare an action plan to include key tasks (what you will do and how you will do it) and due dates. Be sure to include key resources such as people, data, reports, and articles, among others to be used. The key word is Approach. The assignment is asking you to identify how you wil
K-Mart sends one of it's employees to Wal-Mart to apply for a management position with the intent of researching their satellite-based, "Just-In-Time" merchandise inventory / delivery system. It's not a classified system and is built using off-the-shelf technology that's available to everyone. Is K-Mart ethical? Is it breakin
What is the relationship between market segmentation and buyer behavior?
Describe a common, everyday product you're familiar with. Give examples of primary and secondary data collection methods the manufacturer might have used (or considered) and why they were chosen. Be specific.
In their book Radical Marketing, Sam Hill and Glenn Rifkin lay out a set of guidelines that can help other companies emulate the radical marketers. Review the list, pick three, and explain why you think they've had the most impact on changing the business and marketing environment. 1. The CEO must own the marketing function. C
Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues, Research then discuss the concepts of
1. Given the two scenarios below, discuss if they are examples of good corporate marketing, or unethical corporations taking advantage of the consumer. Fully explain your answer please: A. Pharmaceutical companies spend millions of dollars researching new drugs to cure disease. Once these drugs are released, the company
What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not?
I attend a small University in a major city. We compete with 2 larger state Universities. My marketing plan is to do an industrial analysis using the 2 state schools and my small University as their Professional Education Program (PEP) analysis. I am trying to put together a power point presentation of the Industrial Analysis of
PROBLEM: You are a member of a team that has been assigned to develop marketing strategies for the company's home office computing product lines: -Desktop PCs -Notebook computers -Handheld minicomputers Choose one of these product lines and describe how you would market the product to any three of the following grou
P.1 You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. You will use this forum to discuss a new product you wish to launch and the marketing plan you will develop over the next five weeks. Since nondisclosure and confidentiality ag
I have been employed as the Professional Education Program (PEP) Advisor for a small college to do an SWOT external analysis for the college. Our advertising budget is limited to $20,000. I need to create ways to get our product (education) out to the community and county so they know we are here and affordable and we have a goo
Discuss how using print, web-based, e-mail, sales calls in a global firm differ from marketing to US-based companies.
A fictional Products yearly income, Cost of Goods sold can be 250, but as I said it is a fictional product, so all of this is made up, so whatever fits in with the amounts given will satisfy the requirements. --- Dr. Scholl's board of directors has determine the percentage of the budget that will go towards the marketing bu
Question: "One of the scientists working in the Research and Development department told me the other day that he actually has to be involved in developing at least six different products for every one we market. He said they were "precursors," I think it was, of the final product. He even said he didn't know what product we wou
This product is being targeted at the home consumer, the sales department thinks there is great potential in the commercial market, and it should be pursued. You brought this issue to the project sponsor who, in turn, brought it to executive management. They decided that this opportunity should be investigated as part of your pr
Identify a government agency that affects an organization. Explain the responsibilities of the agency and how it affects your organization. Consider the elements required to form a binding contract. Explain how a legally binding contract can be created online. What actions does organizations generally take to protect i
In a continuation of the Strategic Marketing Plan document attached, The final component of the Strategic Marketing Plan is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing
In five to six paragraphs, state the core strategy which includes the value proposition and product positioning for my product --alcohol monitoring system. A.M.S. is an electronic chip and breathalyzer which is built into the seat belt and computer component of the vehicle. Whether the seat belt is buckled or unbuckled, the el
Discuss the benefits of three marketing channel functions, and how they can contribute to a firm achieving a competitive advantage.
Can you select three external influences and analyze the impact that these influences have on the marketing strategy for operating a day care. Can you select three external influences and analyze the impact that these influences have on the marketing strategy for operating a day care. Can you please write a nice size parag
1. Swot analysis of White Castle and make 3 recommendations TO offer to white castle to encounter the threats of their business. 2. Does white Castle has a product, promotion, or price problem? Give recommendations to solve the problem?
Are there really differences between black and white consumption patterns in the terms of marketing or buying merchandise?
Martha Stewart is your client. It has just been made public that she sold shares of her IMClone stock with possible insider trading information. She is going to be charged and possibly face time in prison. Her own stock is sliding. What would you do? List objectives for the PR Campaign Define the publics What is the crisis
Questions 1.'A surprising number of corporations place themselves in an adversarial relationship with consumers.' Discuss. 2.What do companies have to learn from old-fashioned service providers? 3.How should companies create a valuable relationship with these customers? 4.Analyze how three organizations that you are
Please help with the following multiple choice problem. The Mountain Water Company has developed a line of bottle water products to be sold in grocery stores and conveniences stores. The company will introduce them into the US market over the next six months. The company realized that competition is very intense in the gro
At the pricing planning meeting, the Marketing Director told all the people working on revising the product prices to remember that the demand for the product was very elastic. So how des this effect pricing? Asked John. What would John be told? a. For our product, customer demand will be very responsive to price changes.
The production manager at my company argued at yesterday's staff meeting that wholesaling intermediaries or "middlemen" simply increase the cost of products and that is whey company sales are lower. What would I tell the Production Manager? Is there any benefit from marketing intermediaries? Where are my choices? a. The mar
Market logistics is a critical component of successful marketing strategy and a major cost element for company operations. The goal of market logistics is to provide a targeted level of customer services at the least cost. I need to assume I work for a large department store that operates 275 department stores across the US.