Prepare a paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.
What factors do you think influence whether consumers respond to a social marketing campaign to reduce drunken or other unsafe driving and how can you influence consumers' affect, cognitions and behavior?
Compare and contrast the following strategies for growth: market penetration, market development, product development, and diversification..Please include examples of each.
1. Identify the source(s) of power available to you as the marketing assistant. 2. Based upon these sources of power, post your suggested appropriate strategies that you could use to resolve conflict within the project staff team.
Compare and contrast Integrated Marketing Communications (IMC) and traditional marketing. Address the following: a. Define IMC. b. Describe the relationship between IMC processes and marketing strategy in profit and not-for-profit organizations. c. Describe a real-world example of IMC.
Suggestions for writing a marketing strategy statement for a new music CD...
Describe the value of branding for both the buyer and the seller. How would you go about developing a brand for the product and/or service you are writing about for your project? What are some ways of promoting brand loyalty? Please also discuss why, for at least the personal computer, many customers prefer a no-brand-name PC? I
1. Explain PR's role and functions within an organization. 2. Explain the impact of effective communications to internal publics. 3. Describe the differences between advertising and public relations. Give specific examples of each. Describe when an organization would use each. 4. Recommend strategies to generate positive p
Explain a problem to be solved and the use of the spanning tree technique, the maximal-flow technique, and the shortest route technique in solving the problem.
Develop a privacy policy that can be used by a typical company that collects stores and possibly sells consumer data.
Is it a good idea for a small company to adopt a differentiated segmentation strategy? Explain. Point out the benefits as well as the dangers of this approach. Does it fit every industry, or would it be better in certain domains and less effective in others?
While conducting marketing research about LEXUS: Conduct an information search on the luxury car market. It should be an updated information such as current market share, future trend... etc, Provide a luxury car market review to support the attached article. Restrict area: 1. Luxury car in the market share (current) ,
Discuss organizational ethical processes as well as regulatory and legal rulings that might affect consumer trust when using an eBusiness Web site.
1. What is strategy? Why is long-term strategy important? What aspect of strategic formulation requires the most time? Why? Support your personal experience answer with an article and cite accordingly. 2. How do values and the underlying organizational culture of an organization frame its response in the execution of stra
Choose a Fortune 500 company and visit its website. Search for Press Releases and read two or three of them. Take notes on the following: - What is the general context of the Press Release (PR)? - What was accomplished in the communication? Consider more than just the obvious message. - Were the press releases related i
1.There are many categories for companies that describe their region of influence and power. Some of these categories are multinational, national, and transnational. In your opinion, which one is Acer, Inc.,? Explain. 2. What makes some global marketing strategies better than others and how do you know the difference?
What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways?
Choose an example of market segmentation. Discuss the criteria used to segment the market and the strategies used to appeal to the segment.
Discuss the importance of research. What types of information is critical to marketing, discuss methods used for research.
How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses? When motivating channel members, you have several sources of power from which to draw. List those sources and give an example of how each can be used.
Give an example of an organization that has effectively utilized place or distribution strategies to create a competitive advantage. Be sure to include facts that support the choice of organizations.
Find a recent crisis where an organization's credibility was threatened. How was the damage to the product/service and the organizations image managed from a PR perspective?
Describe your favorite ad and answer the following questions: ? Who is their target market? ? What is the primary message? ? What is the objective of the ad? ? What media is used for the ad? ? Why do you feel it is effective or ineffective?
Let's look at a 6 pack of Charmin toilet paper as an example. This product can be purchased at a Supertarget for $2.50/pack, A&P grocery chain for $2.75/pack or a local convenience store for $3.50/pack. The reason that you pay the most at the convenience store is because of the fact that the convenience store cannot offer the s
How has the advent of the Internet created opportunities for marketing?
Please provide reference that will allow me to find the following information I need to know what are the key elements of the marketing analysis.
Of the theorists (Adam Smith, David Ricardo, Heckscher-Ohlin, Michael Porter) who in your opinion most accurately describes the realities of global trade? 1. Are the classicists still relevant? 2. What aspects of trade are not adequately addressed in these theories?
Are there circumstances when it is appropriate to employ mercantilist ideas to promote a favorable balance of trade?
Can you think of examples of a 'neo-mercantilist' trade policy?
What are the various segmentation criteria that must be considered for target market selection? Which one of the market segmentation criteria is most difficult to identify and measure? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision.