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Difficulties of Promoting in Two Market Segments

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What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways?

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Solution Summary

332 words to explain the problems of marketing the same product to two groups of people who view it differently.

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Assume that we are going to sell a special laptop PC to two different customer segments. The first customer segment consists of teenagers, students and game addicts who are going to use this product at home for games, entertainment and playing media. The second segment will be graphic designers and R&D engineers who are going to use this product for their project in the workplace. First of all the manufacturer would be in dilemma of choosing the right distribution channel. For example we can reach engineers and other power users ...

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Umut Oltulu, MBA
Education
  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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