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Marketing - Channels of Distribution

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How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses?

When motivating channel members, you have several sources of power from which to draw. List those sources and give an example of how each can be used.

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Solution Summary

This solution discusses how a manufacturer of exercise equipment would benefit from the addition of another channel of distribution to the two-level channel it now uses. When motivating channel members, it also discusses several sources of power from which to draw. Examples are provided illustrating how each can be used, as well as one supplementary article on channels of distribution.

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