Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?
What are three types of evaluation techniques used in Public Relations? What are examples of each?
Question #1 - Explain why a small producer might want a marketing research firm to take over some of its information gathering activities. Question #2 - Discuss how a marketing manager could go about choosing among several possible marketing plans, given that choices must be made because of limited resources. Would the jo
What is marketing research? How has the Internet impacted marketing research? As a part of your answer, be sure to address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?
Describe how an internal marketing culture can better satisfy consumer needs? Describe some factors that influence internal marketing cultures?
I need help with the following questions: 1. Please explain in detail the why employee relations and investor relations are examples of organizational functions of public relations as well as why media relations and community relations are functions of societal public relations. 2. What are the similarities and differenc
How is marketing research used in finance and insurance industries? How should marketing research be used at Mutual of Omaha insurance?
List a few small-scale marketing approaches that organizations with small marketing budgets can use to promote their Web sites.
If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website on the internet, is any additional marketing effort really necessary? Explain your thinking.
How can a research project be reliable but not valid?
I need help in trying to come up with a product for marketing project. I want something that's interesting but yet not complicated. I only need help with sections 1 and 2. Please see attached file for further explanation of assignment. Thanks.
You are a project manager in the marketing department for a county funded hospital. The hospital is launching an extensive public service program for cardiac health. The program will involve print ads in local newspapers, television spots, posters at local eateries and health clubs, and sponsorship of events at the county fair.
Right now, I have asked to develop a small market analysis View product : http://www.elaineandwallace.com/smartrack.html Basically, it is a media storage rack. I found out that sales of CDs have been declining since early 2000s. I need an analysis offering media storage strategies for a declining market. Just trying to mak
Prepare a power point summary and critical review. Cite the article as: name of the author (last name of the first author first and first names of any co-authors first. Report should be about 16-20 slides long. The first slide (top of page 1) should have the complete citation of the article. The remaining slides should provide a
A company has two major businesses that it operates. One business manufactures and sells unicycles for commercial use in circuses, etc. ( total sales $150m), and the other sells bicycles to the public (total sales of $20m). The unicycle business occupies 75,000 square feet of the manufacturing warehouse and the bicycle business
You are a project manager in the marketing department for a global investment management firm, LRH Financial. The company is launching a multi-million dollar TV and print marketing campaign, which will include sponsorship of major golf and basketball tournaments. You have been discussing the project with the VP of Marketing, Ala
Leadership Challenge: Juggling Cultures Culture, gender, and leadership can be closely intertwined. In most cultures, even Western cultures, leadership is associated with males. This is even more the case in many Arab Muslim countries where women play a limited role in public and business life. As a leader of a business di
The AI Brainstorming Conference is nearly over. In the closing discussion you will talk about your own personal experiences with companies over the years. Share a scenario of a company that did a great job of satisfying you (as a customer) and a scenario of a company that fell short of expectations. Explain how you would han
Create a product or service that you want to market (keep it simple). Be creative (don't market a product or service that already exists). Using the course resources, develop a marketing strategy and marketing mix for this product. Even though your product/service is not real, imagine that it is and think about the environ
Select a product and research it. Provide information on the channels that are used to deliver it to the end-user. Consider the following: Which channels mentioned do you think are most efficient and why? Should the company consider discontinuing or adding channels to its strategy? Explain.
Cite two examples of marketing communications (advertising, personal selling, public relations, sales promotion, or direct marketing) that led you to purchase two products in the past. The first purchase should be one that required the expenditure of a significant percentage of your income, such as a car, house, computer, or
Please help with the following problem. Would Sprint's Red Razor or Verizon's Hope-line program where they provide funds from the sale of refurbished phones for victims of domestic violence and awareness of the cause as well as linking individuals to the hotline through their phone with a specific code? Both industries not o
"More and more global companies recognize the promise of the web as a direct marketing tool to build ties with customers worldwide. In that capacity, the web can be used to: (1) attract and engage customers, (2) communicate and interact with them, and (3) support and retain consumers." For www.nike.com, address how well it do
Research and discuss the theory of "needs" Analyze how needs fit within the stages of the consumer behavior model. (Note: Discuss either the consumer or industrial model, whichever applies to your product/service.) This section of your paper is general background research which should be based on the text and articles from the
I am writing a paper about the new merger between XM Radio and Satellite Radio. I need to come up with a marketing plan and I am having some problems with the following areas. I am supposed to be a CEO/CMO. 1. Who uses our product and how do we create value? how is it measureable? 2. What is the life time value of our custom
Find two people who recently made a purchase of the same type of product or service (e.g., a meal at a restaurant, a piece of furniture, a pair of shoes). Create a series of interview questions based on the "Buyer Decision Process." Compile the answers of the two individuals and compare and contrast them with regard to the steps
Developing an E-Marketing Project Plan for Body Piercing.
Use the Library and the Internet to search and locate a variety of web sites or web offerings for nature centers. Note how these centers recruit volunteers and members. Based on your research, draft an initial integrated marketing strategy for Woodland Foundation to recruit volunteers and new members. Develop a presentation list
Select a local/nearby nature center, park, or other non-profit-organization. Research the media mix it uses to promote itself and special activities. What role do these promotions serve? Describe the direct and media marketing programs. Are they integrated? If yes, describe how. If not, describe what could be done to improve and
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into Japan. What are some of the environmental and economic factors that you will need to consider in marketing your coffee in Japan? What company would you hire to help introduce your product or c